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    1. Alibaba's Taobao (A) (Spanish Version)

      Oberholzer-Gee, Felix; Wulf, Julie M.
      Case HBS-714S01
      Strategy
      Para maximizar su eficacia, los casos de color deben imprimirse en color. Examina la decisión del Grupo Alibaba a diversificarse de un intercambio internacional de empresa a empresa (B2B) (Alibaba.com) en un B2C y C2C intercambio (Taobao.com) para los minoristas y los consumidores chinos. En China, Taobao había conseguido desplazar la vez dominante eBay, el mayor mercado de consumo del mundo. Sin embargo, la compañía contaba con pocos ingresos, y...

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    2. Hacienda San Rafael

      Moreno Utrilla, David
      Case IIST-DGI286
      Strategy
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    3. Industrias sombrereras españolas: Extendiend la mejora a toda la empresa

      González-Villegas, Jorge
      Case IIST-DGI280
      Strategy
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    4. Banco Sabadell: La Mejora Continua integrando compañías

      Bernal González-Villegas, Jorge; Reina Paniagua, Rocio
      Case IIST-DGI279
      Strategy
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    5. Grupo Calvo

      Boccherini Bogert, Jose Antonio; Ochoa de Zabalegui, Gabriel
      Case IIST-DGI274
      Strategy
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    6. Nestlé: El negocio de la empresa líder del sector en 2017

      García de Castro, Antonio; Reina Paniagua, Rocio
      Case IIST-DGI263
      Strategy
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    7. Telefónica en Alemania (A). La salida a bolsa

      Lucas Chinchilla, Pablo, García de Castro, Antonio.,Lucas Tomás, Jose Luis
      Case IIST-DGI252
      Strategy
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    8. Peter Brabeck-Letmathe and Nestle

      García de Castro, Antonio; Reina Paniagua, Rocio
      Case IIST-DGI227E-E
      Strategy
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    9. Telefónica

      Lucas Tomás J. L.; Palacios Raufast, Juan Antonio
      Case IIST-DGI167
      Strategy
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    10. Lo que todo CEO debería saber sobre la creación de nuevos negocios

      Garvin, David A.
      Article HBS-F0407A
      Strategy
      Un profesor de la Harvard Business School sintetiza décadas de investigación en las diez ideas más importantes que deberían servir de guía a cualquier emprendedor corporativo.
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