Cola Wars Continue: Coke and Pepsi in 2010

Yoffie, David B.; Kim, Renee

Case HBS-713S14

Strategy

Product Description:The 'Cola Wars Continue: Coke and Pepsi in 2010' case examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average American consumes 46 gallons of CSD per year. In a "carefully waged competitive struggle," from 1975 to the mid-1990s, both Coke and Pepsi ha...

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Amazon.com, 2019

John R. Wells, Galen Danskin, Gabriel Ellsworth

Case HBS-716402-E

Strategy

On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and investment in new business areas over profits, but pressure from analysts was mounting as growth was slowing and profits were failing to materialize. In 2014, Amazon had recorded a net loss of $241 million on revenues of $...

Starting at €6.75

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