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Galenicum Health: La aventura de convertirse en una empresa farmacéutica global - Nota del instructor
Soler, Edi; Vázquez- Dodero, Juan CarlosTeaching Note ASNT-16Corporate Governance, Decision Analysis, StrategyGalenicum Health fue uno de los primeros importadores de principios activos de la industria farmacéutica mercado español. Sus clientes eran empresas españolas que adquirirían el API de Galenicum y desarrollaban el fármaco (FDF), comercializándolo con su propia marca (medicamento genérico). Poco a poco, Galenicum fue codesarrollando fármacos con otros laboratorios e, incluso, subcontratando su fabricación (contract manufacturing), aumentando así s...Starting at €0.00
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Big Bank Experiments With Artificial Intelligence - Teaching Note
Zamora, Javier; Sastre Boquet, IsaacTeaching Note SIT-24-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyFlorence Smith, CEO of Millennials Bank, was heading towards the board meeting where the directors of Big Bank (owner of Millennials Bank) where going to review the results of the newly created Millennials Bank, a digital branch of the main bank which targets the millennial generation. This initiative also serves as a pilot on how to make the bank a more dynamic entity. However, despite high hopes for change, the new digital bank is so far not me...Starting at €0.00
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Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic
García Pont, Carlos; Rosenberg, MikeCase ASN-85-EDecision Analysis, MarketingDue to the outbreak of Sars-CoV-2, Spain's professional football teams were barred from playing and even training in the Spring of 2020. The Management of one of the clubs, El Espanyol, needs to decide if it should lower the player's salaries using a government-sponsored mechanism during the emergency.Starting at €6.75
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FanShop
Lichtendahl, Kenneth C. Jr.; Boatright, BenjaminExercise DARDEN-QA-0887-EDecision AnalysisThis exercise explores customer transaction data generated from a business owner's website and illustrates the added benefit of basic data analytics practices used to uncover business insights. Students discover the business's purchase trends when they answer the provided questions by writing SQL queries. The questions guide students to determine which product offerings the business should promote and which customer segments to target. Additional...Starting at €6.75
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Continuous Discounting
de Santiago, RafaelTechnical Note ADN-285-EDecision Analysis, FinanceThis technical note discusses how discounting works when it is done for periods shorter than a yearStarting at €6.75
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Carrera, S.A. - Nota del Instructor
Gómez-Llera García-Nava, GermánTeaching Note DGT-3Decision Analysis, Entrepreneurship, Strategy(Caso DG-959). Uso restringido a Instituciones Académicas.Starting at €0.00
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Consumers' Mental Accounting
Baucells, ManelTechnical Note DARDEN-QA-0908Decision AnalysisWhen a consumer purchases an item, the presumption is that the benefit obtained from it exceeds the price paid—we can think of this difference as the consumer profit. How do consumers calculate this profit, especially when they do not immediately consume the purchased item? This technical note presents a model of mental accounting that gives insights into the process that consumers follow to calculate value. It compares rational logic, accounting...Starting at €6.75
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Swedbank
García-Castro, RobertoCase AD-376-EDecision AnalysisA Data Scientist at Swedbank must develop a credit score system to classify customers. Credit score systems are used by banks to improve lending practices and reduce the number of loan defaults.Starting at €6.75
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Big Bank experimenta con la inteligencia artificial
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Isaac Sastre BoquetCase SI-203Business Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyStarting at €6.75
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Unethical AI: The 2020 International Baccalaureate Grading Scandal
Ovchinnikov, Anton S.Case DARDEN-QA-0919-EDecision AnalysisThe world’s first truly global AI crisis came at a time when no one expected. In the summer of 2020, after college exams were cancelled due to COVID-19 restrictions, tens of thousands of students received nonsensical grades, which were determined using undisclosed AI models trained on the class of 2020 and prior years students’ data. Few things mattered more in life than where one went to college, and for many young people, their career, relation...Starting at €6.75