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Rumo: Infrastructure for a Healthier Economy
Reinhardt, Forest L.; Cal, Mariana; Costas, Ruth; Kindred, NatalieCase HBS-720008-EStrategyBrazilian logistics company Rumo operated 13,500 km in railway networks, port terminals, and inland transshipment terminals, connecting major Brazilian ports to the agriculture hubs of Mato Grosso and S o Paulo state. Controlled by Cosan, Brazil's leading sugar and ethanol producer, Rumo had been through a turnaround over the last 3 years, including heavy investment in operational improvements, financial deleverage, and taking cash flow generati...Starting at €8.20
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The Future of Start-Up Chile
Choudhury, Prithwiraj; Costas, Ruth; Levindo, PedroCase HBS-622080-EEntrepreneurshipIn 2021, public accelerator program Start-Up Chile, which ten years earlier had created a global buzz, might be losing its competitive edge to similar programs or one-year visas for digital nomads offered by other countries. The case follows SUP's CEO, Angeles Romo, as she considers how Chile could remain appealing to world-class entrepreneurs in a post-pandemic world and how to ensure SUP's impact on Chile's economy.Starting at €8.20
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Odebrecht's "Transformation Journey"
Srinivasan, Suraj; Paine, Lynn Sharp; Costas, Ruth; Cal, MarianaCase HBS-320002-EStrategyAt the center of one of the largest corruption scandals in Latin America, Brazilian conglomerate Odebrecht signed a leniency agreement with American, Swiss and Brazilian prosecutors in 2016 admitting to paying bribes in 12 countries. In an effort to regaiStarting at €8.20
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Alex Atala: Bringing Brazil to the World
Groysberg, Boris; Zogbi, Priscilla; Costas, RuthCase HBS-420042-EBrazilian Michelin-star chef Alex Atala managed four restaurants, a foundation advocating for the environment, and a seminar focused on food and sustainability. His new initiative was opening a hotel.Starting at €8.20
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Terra Nova: A Social Business Trying to Unlock Land Rights for the Urban Poor in Brazil
Battilana, Julie; Costas, Ruth; Kimsey, Marissa; Zogbi, PriscillaCase HBS-420092-EBrothers Andr and Daniel Albuquerque founded the company Terra Nova in 2001 to mediate land disputes between poor families illegally living in urban areas and the official landowners-with the aspiration to improve the lives of the poor. A business-led approach to the issue, like Terra Nova's, was innovative and contested amid the widespread belief that land disputes fell solely within the public sector's purview. After struggling to develop a v...Starting at €8.20
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M e Terra and Unilever (A)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCase HBS-320075-EKnowledge and CommunicationThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Starting at €8.20
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El Salvador: Launching Bitcoin as Legal Tender
Alfaro, Laura; Larangeira, Carla; Costas, RuthCase HBS-322055-EEconomicsIn June 2021, Nayib Bukele, El Salvador's president, surprised the world with the announcement that the country would adopt bitcoin as legal tender, becoming the first nation to do so. Bitcoin was mostly used for trading and had one of the most volatile track records among assets. Yet, crypto adoption as a medium of exchange was starting to gain pace worldwide. Bukele claimed it would be a boon for financial inclusion, investment, innovation, and...Starting at €8.20
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M e Terra and Unilever (A) (Portuguese version)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCase HBS-321P03Knowledge and CommunicationThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Starting at €8.20
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCase HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Starting at €8.20
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Beyond the Barricades: Chile 2023
Spar, Debora L.; Emmons, Willis M.; Schlesinger, Leonard A.; Costas, RuthCase HBS-324005-EEconomicsChile, often considered among Latin America s greatest economic success stories, suffered a shocking wave of protests in October 2019, as its citizens demanded reforms across healthcare and education systems, and protested inequality and rising costs of living. As Chileans and outside observers reviewed the situation, many reflected on the country's long history of inequality as the underlying source for public frustration. Chile s inequality h...Starting at €8.20