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Usability: The New Dimension of Product Design
March, ArtemisArticle HBS-94507-EThe mission of industrial design has traditionally been to support engineering and marketing by improving the look and feel of a product. But a handful of pioneering companies--such as Thomson Consumer Electronics, Apple Computer, and Northern Telecom--are extending the parameters of design, pushing to the forefront something that has been an afterthought at most companies: a product's usability. User-centered design goes beyond ergonomics to enc...Starting at €6.75
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Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (B)
Garvin, David A.; March, ArtemisCase HBS-606S17Service and Operations ManagementIn the (A) case, Copeland had to choose between focusing its Sidney plant by product line or by manufacturing process. Now that it has made that decision, a plant layout must be selected from two alternatives.Starting at €6.75
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Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (A)
Garvin, David A.; March, ArtemisCase HBS-606S15Service and Operations ManagementDescribes the evolution of a company's manufacturing strategy over an eight-year period. Copeland had pursued a strategy of building freestanding focused plants devoted to single processes or product lines, and then moving products from the home plant at Sidney, Ohio to the new facility. Sidney is now left with a jumble of unrelated products and processes, and management must decide whether it should be reorganized by product line or manufacturin...Starting at €6.75
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SAP America, Teaching Note
Garvin, David A.; March, ArtemisTeaching Note HBS-398044-ETeaching Note for (9-397-057).Starting at €0.00
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Note on Knowledge Management
Garvin, David A.; March, ArtemisCase HBS-398031-EProvides an overview of knowledge management, including descriptions of knowledge management strategies, processes, organization, infrastructure, systems, and challenges. Describes the approaches at two leading consulting firms, Arthur Andersen and Ernst & Young, that have been pioneers in knowledge management strategies.Starting at €6.75
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Harvard Business School Publishing
Garvin, David A.; March, ArtemisCase HBS-397028-ELinda Doyle, president and CEO of Harvard Business School Publishing Corp., has succeeded in turning around the organization after several difficult years. She has launched several strategic and organizational initiatives, and has instilled a new philosophy and vision. Now, however, there are disagreements over the use of the centralized marketing organization and the degree of autonomy still held by the product groups.Starting at €6.75
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Harvey Golub: Recharging American Express
Garvin, David A.; March, ArtemisCase HBS-396212-EHarvey Golub, CEO American Express, initiated and led a large-scale change process. The case describes the organization he inherited, two successive waves of reengineering, his "principles-driven" approach to decision making, and his goal of converting American Express from a diversified financial supermarket to one unified operating company.Starting at €6.75
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R.R. Donnelley & Sons: The Digital Division
Garvin, David A.; March, ArtemisCase HBS-396154-EIn June 1995, Barbara Schetter, VP and general manager of R.R. Donnelley's Digital Division, is struggling to gain acceptance from other groups and divisions at the printing giant. The Digital Division employs radically new technology--digital printing presses and transactions management systems--to deliver short-run, customized printing. But it is based on a completely different business model than Donnelley's traditional businesses and is findi...Starting at €6.75
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Note on Quality: The Views of Deming, Juran, and Crosby
Garvin, David A.; March, ArtemisCase HBS-606S33Service and Operations ManagementDescribes the three distinct approaches to quality management represented by W. Edwards Deming, Joseph Juran, and Philip B. Crosby. Designed to introduce students to the elements of statistical quality control, structured approaches to quality improvement, and zero defects programs and to show them that there is more than one way to improve quality.Starting at €6.75
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Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (B)
Garvin, David A.; March, ArtemisCase HBS-686089-EService and Operations ManagementIn the (A) case, Copeland had to choose between focusing its Sidney plant by product line or by manufacturing process. Now that it has made that decision, a plant layout must be selected from two alternatives.Starting at €6.75