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Sorridents: Making Dental Care Accessible to All in Brazil
Chu, Michael; Zogbi, PriscillaCase HBS-316149-EStarting at €8.20
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Associacao Saude Crianca: Trying to Break the Cycle of Poverty and Illness at Scale
Battilana, Julie; Kimsey, Marissa; Zogbi, Priscilla; Mair, JohannaCase HBS-419048-EDr. Vera Cordeiro founded the NGO Associa o Sa de Crian a in 1991 to try to help poor families break the cycle of poverty and illness in Brazil. She and her team of employees and volunteers developed a holistic methodology to address the multidimensional sources of poverty based on the pillars of health, housing, citizenship, income, and education. After introducing the seeds of this approach, the case examines the evolution of the organizat...Starting at €8.20
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M e Terra and Unilever (A)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCase HBS-320075-EKnowledge and CommunicationThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Starting at €8.20
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M e Terra and Unilever (A) (Portuguese version)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCase HBS-321P03Knowledge and CommunicationThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Starting at €8.20
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Terra Nova: A Social Business Trying to Unlock Land Rights for the Urban Poor in Brazil
Battilana, Julie; Costas, Ruth; Kimsey, Marissa; Zogbi, PriscillaCase HBS-420092-EBrothers Andr and Daniel Albuquerque founded the company Terra Nova in 2001 to mediate land disputes between poor families illegally living in urban areas and the official landowners-with the aspiration to improve the lives of the poor. A business-led approach to the issue, like Terra Nova's, was innovative and contested amid the widespread belief that land disputes fell solely within the public sector's purview. After struggling to develop a v...Starting at €8.20
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Alex Atala: Bringing Brazil to the World
Groysberg, Boris; Zogbi, Priscilla; Costas, RuthCase HBS-420042-EBrazilian Michelin-star chef Alex Atala managed four restaurants, a foundation advocating for the environment, and a seminar focused on food and sustainability. His new initiative was opening a hotel.Starting at €8.20
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Vox Capital: Pioneering Impact Investing in Brazil
Battilana, Julie; Kimsey, Marissa; Paetzold, Falko; Zogbi, PriscillaCase HBS-417051-EVox Capital was the first certified impact investing fund in Brazil. Founded in 2009, it provides early-stage capital for companies offering innovative and scalable solutions to enhance the lives of low-income Brazilians, while aiming to simultaneously generate attractive market-rate financial returns for investors. This case examines the evolution of Vox Capital, across understanding the landscape, launching, raising funds, selecting investees, ...Starting at €8.20
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Prevent Senior: A New Paradigm for Growth in the Health Care Sector
Herzlinger, Regina E.; Malik, Ana Maria; Zogbi, PriscillaCase HBS-317073-EKnowledge and CommunicationStarting at €8.20
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Advent International: Kroton Investment
Ivashina, Victoria; Kostas, Ruth; Zogbi, PriscillaCase HBS-219035-EFinanceStarting at €8.20
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCase HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Starting at €8.20