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Everyone and Everything is Online
Bradley, Stephen P.; Bartlett, NancyCase HBS-711494-EStrategyThe twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in record numbers, spending a greater percentage of their time, and conducting more and more activities including communications, learning, entertainment, and social interaction. Digita...Starting at €8.20
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Book Publishing in 2010
Bradley, Stephen P.; Bartlett, NancyCase HBS-711419-EStrategyLegacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the digital book market is discussed. Also includes a general overview of book publishing including the K-12 and College market.Starting at €8.20
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Social Networks: The Portals of Web 2.0
Bradley, Stephen P.; Bartlett, NancyCase HBS-708488-EInformation TechnologiesSocial networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace, Facebook, and YouTube. We also discuss recent trends and strategies stemming from the social network phenomena including widgets and online advertising.Starting at €8.20
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Television Competes for a Digital Audience
Bradley, Stephen P.; Bartlett, NancyCase HBS-710476-EStrategyIn the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption.Starting at €8.20
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News in the Digital World: Who Pays
Bradley, Stephen P.; Bartlett, NancyCase HBS-710456-EStrategyModels to monetizing news in the digital landscape which is real-time, searchable, sharable, multi-sourced, anytime, any screen were emerging in 2010. Could content creators get people to pay for what they watched, read, listened to, and shared online? Were news aggregators riding on the backs of the new content generators? Or were they providing a new stream of audience directly to new sites which needed to create innovative models to monetize t...Starting at €8.20
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Welcome to a Wireless World
Bradley, Stephen P.; Bartlett, NancyCase HBS-709445-EStrategyWireless technologies and mobile devices have played crucial roles in the evolution of the digital ecosystem. This note looks at cell phones, smartphones, mobile technologies and popular applications noting companies that are positioned to capture the value engendered by them.Starting at €8.20
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Broadband and Video Games: Playing and Winning Together
Bradley, Stephen P.; Bartlett, NancyCase HBS-708440-EStrategyThis note examines the relationship between video gaming devices (console, handhelds, mobile and PC) and gaming software development. The impact of broadband, wireless technologies and other innovations are also presented.Starting at €8.20