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Cómo lanzar nuevos productos para llegar al mercado de masas
Zunino, Diego; Grodal, Stine; Suarez, Fernando F.Article 75104Entrepreneurship, Innovation and Change, StrategyMuchas empresas fracasan en su intento de llegar al gran público porque no logran que su producto nuevo parezca novedoso y conocido al mismo tiempo. ¿Cómo combinar novedad y familiaridad para dejar atrás una posición de nicho?Starting at €8.20
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Sun Microsystems, Inc: Web Services Strategy, Teaching Note
Eisenmann, Thomas R.; Suarez, Fernando F.Teaching Note HBS-808080-EStrategyTeaching Note to (805-095).Starting at €0.00
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New product launch strategy. Mix novelty and familiarity to move from niche to mainstream
Zunino, Diego; Grodal, Stine; Suarez, Fernando F.Article 75117Entrepreneurship, Innovation and Change, StrategyHelp your new product to “cross the chasm” and reach the “zone of adoption” with these practical tips.Starting at €8.20
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Half-Truth of First-Mover Advantage (Spanish version)
Suarez, Fernando F.; Lanzolla, GianvitoArticle HBS-R0504JStrategyMany executives take for granted that the first company in a new product category gets an unbeatable head start and reaps long-lasting benefits. But that doesn't always happen. The authors of this article discovered that much depends on the pace at which the category's technology is changing and the speed at which the market is evolving. By analyzing these two factors, companies can improve their odds of succeeding as first movers with the resour...Starting at €8.20
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Managing Risk and Resilience
Kaplan, Robert S.; Leonard, Herman B.; Mikes, Anette; Suarez, Fernando F.; Montes, Juan S.; Kozyrkov, CassieArticle HBS-R2006B-EStrategyThere are ordinary, predictable risks--and then there are black swan events, tsunami risks, and disasters. In "The Risks You Can't Foresee," three business school professors share advice on how to deal with threats that are unexpected and overwhelming. ThStarting at €8.20
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Symbian, Google & Apple in the Mobile Space (B)
Suarez, Fernando F.; Edelman, Benjamin; Srinivasan, AratiCase HBS-909056-EStrategySupplements the (A) case.Starting at €5.74
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Symbian, Google & Apple in the Mobile Space (A)
Edelman, Benjamin; Suarez, Fernando F.; Srinivasan, AratiCase HBS-909055-EStrategySymbian, maker of a leading mobile smartphone operating system, faces new competition from Google and Apple. Symbian evaluates changes to its software and its relationships with distributors in order to meet these competitors.Starting at €8.20