This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Sworkit: Taking the Free out of Freemium - Teaching Note
Michael A. StankoTeaching Note IVEY-8B19A042-EMarketingTeaching note for product 9B19A042.Starting at €0.00
-
Audio Advice: From Retail to E-Tail
Michael A. StankoCase IVEY-9B17A036-EEntrepreneurship, MarketingAudio Advice was a brick-and-mortar audio specialty retailer with two stores in North Carolina. Traditionally, audiophile components were only sold through specialty stores. However, this practice was shifting, with a growing portion of sales occurring online. Audio Advice wanted to capture a portion of this growing channel, so started online as an Amazon Marketplace seller. Though this channel resulted in quick revenue growth without a great dea...Starting at €8.20
-
Sworkit: Taking the Free out of Freemium
Michael A. StankoCase IVEY-9B19A042-EEntrepreneurship, MarketingMaryland-based Nexercise App Inc.’s fitness application (app) Sworkit provided app-based workout routines that required no equipment. In October 2017, the app was available in a free version with advertising, or via subscriptions that included additional features and no advertising—a classic example of freemium pricing. While 1.5 million people made use of Sworkit each month, the large majority of these were free users, and only a small portion c...Starting at €8.20
-
Audio Advice: From Retail to E-Tail - Teaching Note
Michael A. StankoTeaching Note IVEY-8B17A036-EMarketingTeaching note for product 9B17A036.Starting at €0.00