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EADS/Airbus: Vision 2020
Rosi Ji; Thorsten Knauer; Momo Schäfer; Friedrich Sommer; Jil WehlmannCase IVEY-9B14M028-EAccounting and Control, StrategyEADS N.V. (EADS), Europe’s leading aerospace and defence company, is reviewing its strategic positioning. EADS had planned to merge with a British company to form the world’s largest aerospace company, but the merger failed mainly due to resistance from government shareholders. As a result, the firm cannot achieve its major strategic goals that were tied to the merger. In the highly competitive aerospace industry and despite also facing productio...Starting at €8.20
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Random House: Shifting to E-Books in a Globalized World
Sarah Bickert; Volker Diestegge; Thorsten Knauer; Katja Möslang; Andrea Schroer; Friedrich SommerCase IVEY-9B13M083-EStrategyThe publisher Random House, a fully owned subsidiary of the German family company Bertelsmann SE & Co. KgaA, faces significant changes in its markets and internal structure. While printed books have been the company’s core competence from its earliest years, with the advent of the Internet, customers, especially in the West, are beginning to prefer electronic books. Will printed books be completely replaced by digital ones, or will e-books remain...Starting at €8.20
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Vossloh: Restoring Trust after Two Consecutive Profit Warnings
Jan Diebecker; Alexander Flügel; Thorsten Knauer; Tea Luhtanen; Friedrich SommerCase IVEY-9B12M113-EStrategyVossloh AG is preparing for its annual December conference with investors and analysts. The company, whose core business has always been the railway engineering sector, had to issue two consecutive profit warnings in 2011, which sent its stock back to levels last seen only in the aftermath of the economic crisis of 2009–10. The company’s primary task is to find the right arguments to satisfy the conference participants and regain their trust. Vos...Starting at €8.20