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Netscape: Simulation Techniques for Company Valuation
de Santiago, RafaelCaso AD-351-EAnálisis de decisiones, FinanzasThis case illustrates an approach to company valuation that is widely used throughout the finance industry. The focus, however, is not on valuation itself but rather on Monte Carlo simulation techniques.Desde 8,20 €
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The AS/AD Model
Pastor, AlfredoNota técnica ECONN-243-EEconomíaThe Aggregate Supply-Aggregate Demand model (AS/AD for short) is designed for analyzing the short-run behavior of a closed economy. The main feature of such an economy is the following cycle: output Y oscillates around its potential or full-employment level Y*. If Y is more than Y*, higher inflation is the result; if Y is less than Y*, unemployment is unnecessarily high. Stabilization policies ¿ monetary and fiscal ¿ aim at keeping Y as close as ...Desde 8,20 €
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ROQ.AD and the Ad-Tech Industry
Christopher Williams; Umair ShafiqueCaso IVEY-9B16M069-EDirección estratégica, Iniciativa emprendedoraBy August 2015, Berlin-based advertising technology venture Roq.ad had grown from a chance encounter between its two co-founders to become a revenue generating operation with 18 full-time employees in Germany and Poland -- in just 10 months. Their goal was to develop new cross-device, user-recognition technology that would enable advertisers to accurately target consumers across a range of devices such as personal computers and peripheral devices...Desde 8,20 €
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SodaStream's CEO on Turning a Banned Super Bowl Ad into Marketing Gold
Birnbaum, DanielArtículo HBS-R1401A-EMarketingWhen Birnbaum joined SodaStream, in 2007, it was a sleepy company whose managers liked to boast that they had an 85% share of the "home carbonation business." He and his all-new management team brought enthusiasm and vision--and shortly began talking about a new cola war to grow SodaStream's share of the $260 billion global soda business. The ad they created for the 2013 Super Bowl reached more than 100 million viewers--but in an unexpected twist...Desde 8,20 €
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Ad Classification at Right Media
Edelman, BenjaminCaso HBS-909032-EServicios y operacionesRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Desde 8,20 €
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A Technical Note on the IS\LM and AS\AD Models
Rodriguez, Peter L.Nota técnica DARDEN-F-1541-EFinanzasThis technical note introduces the basic structure of the IS\LM and AS\AD models for a closed economy (i.e., one that does not engage in international trade). It is a useful complement for the more in-depth presentation of these models commonly found in an economics textbook.Desde 8,20 €
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DataXu: Selling Ad Tech
Cespedes, Frank V.; Deighton, John; Cox, Lisa; Hull, OliviaCaso HBS-817012-EDataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu's large brand and advertising agency clients found the new products interesting, but evidence suggested that ...Desde 8,20 €
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How to Combat Online Ad Fraud
Edelman, BenjaminArtículo HBS-F0912D-EServicios y operacionesOnline advertisers frequently fall victim to dishonest, tech-savvy publishers. Here's a sampling of common scams with some advice on how to outwit their perpetrators.Desde 8,20 €
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La sostenibilidad en Nespresso. Un motor en el negocio
Reina Paniagua, R.; García de Castro, A.; Garrido Martinez, E.Caso IIST-DGI-351Gobierno corporativoNespresso ha conseguido hacer de la sostenibilidad algo propio. La sostenibilidad ha logrado estar incorporada en el modelo de negocio, como una parte más. Esa premisa es la que ha permitido que el tema de la sostenibilidad sea un pilar más en la estrategia de Nespresso. Ecolaboración es su manera de enfocar una gestión integral para conseguir un futuro sostenible entre todos, y el concepto que ayuda a que cada una de sus operaciones esté bajo es...Desde 8,20 €
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Herramientas para el diagnóstico financiero
Álvarez, E.; Tàpies, JosepNota técnica FN-351FinanzasInstrumentos para el análisis financiero de la empresa. Análisis de la cuenta de resultados, del balance y del estado de origen y aplicación de fondos. Ratios de rentabilidad, operativos de endeudamiento y de tesorería. Análisis de los componentes de la rentabilidad. La nota va guiando al lector sobre la aplicación y uso de todas estas herramientas a los estados financieros de la empresa MBA Technologies. Al final, el lector tiene la oportunidad ...Desde 8,20 €