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DJ World Conference
de Santiago, RafaelCase AD-368-EDecision Analysis, Information Technologies, Service and Operations ManagementTokyo Music School (TOMS) has prepared some of the best disc jockeys (DJs) in the world for almost two decades. At the beginning of 2019, the school decided to organize an event that would bring together recent alumni with a selection of world-renowned DJs. The long-term vision was to make this event grow into a global DJ convention. A number of world-famous DJs had been invited to discuss and share their personal experiences regarding what it ta...Starting at €8.20
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The Off-Line Impact of Online Ads
Abraham, Magid M.Article HBS-F0804H-EMarketingAdvertising on the internet increases sales in brick-and-mortar stores even more than it does online. Individually, search ads and display ads have the power to drive purchases, but they get the best results when used together in a single campaign.Starting at €8.20
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TTK Prestige: Economic Value Added Analysis
Varun Dawar; Rakesh Arrawatia; Arit ChaudhuryCase IVEY-9B16N062-EFinance, StrategyIn 2014, an analyst with a leading investment company wanted to evaluate the financial performance of a kitchen appliances company, TTK Prestige Ltd., headquartered in Bangalore, India. To accomplish this task, the analyst decided to use the economic value added (EVA)-based performance measure, which accorded importance to value creation by management for its shareholders. Recently, there had been a shift away from traditional approaches of measu...Starting at €8.20
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Grupo Caviro: O Valor das Uvas
Garrido Martinez, E.; Reina Paniagua, R.Case IIST-DGI-368-P-PPEntrepreneurshipA Caviro era a maior cooperativa de vinhos da Itália. Desde a sua criação, não só produziram vinho, como também geriram muitos dos subprodutos da fruta, gerando valor até ao fim. A Caviro desenvolveu um modelo único de economia circular com recuperação quase completa dos resíduos da cadeia de abastecimento. Esta gestão integral dos resíduos orgânicos da vindima e da vinificação foi um complemento perfeito para a produção de vinho. Não apenas em t...Starting at €8.20
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Reinvención e impacto (C): valorar el talento de la organización: El caso del Instituto de Seguridad Pública de Cataluña
Yera, Trinidad; Aymerich Rocavert, Nuria; Pin Arboledas, José RamónCase DPO-368Innovation and Change, Leadership and People ManagementEl Instituto de Seguridad Pública de Cataluña (ISPC) era una organización centrada en la gestión de cursos. Proveniente del sector privado, la nueva directora consideraba que, según lo hablado con el consejero de Interior de la Generalitat de Catalunya, se la había elegido para poner en marcha la construcción de un nuevo horizonte para el Instituto como organización, que necesitaba evolucionar y dar respuesta eficaz al cliente directo y al ciudad...Starting at €5.74
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Making Mobile Ads That Work
Stephen, Andrew; Bart, Yakov; Sarvary, MiklosArticle HBS-F1312C-EMarketingResearch shows that mobile banner ads can be effective for some products--those that are both utilitarian and "high involvement" (bought only after much deliberation on the consumer's part). Marketers who understand this can spend their mobile dollars more wisely and tailor and time their ads for maximum impact.Starting at €8.20
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Gruppo Caviro: Il valore dell'uva
Garrido Martinez, E.; Reina Paniagua, R.Case IIST-DGI-368-I-ITInnovation and ChangeCaviro è stata la più grande azienda cooperativa vinicola d'Italia. Fin dalla sua nascita, non solo hanno prodotto vino, ma hanno anche gestito molti dei sottoprodotti della frutta, generando valore fino alla fine. Caviro aveva sviluppato un modello di economia circolare unico con un recupero quasi completo degli scarti della filiera. Questa gestione completa dei rifiuti organici della vendemmia e della vinificazione è stata un complemento perfet...Starting at €8.20
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The Off-Line Impact of Online Ads (Spanish version)
Abraham, Magid M.Article HBS-F0804HMarketingAdvertising on the internet increases sales in brick-and-mortar stores even more than it does online. Individually, search ads and display ads have the power to drive purchases, but they get the best results when used together in a single campaign.Starting at €8.20
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Ads That Don't Overstep
John, Leslie K.; Kim, Tami; Barasz, KateArticle HBS-R1801C-EMarketingData gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with tailored ads. But when this practice feels invasive to people, it can prompt a strong backlash. Marketers today need to understand where to the draw the line. The good news is that psyc...Starting at €8.20
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Do Search Ads Really Work
Harvard Business ReviewArticle HBS-F1702A-EMarketingNew research conducted with restaurant listings on Yelp found that establishments given prime position atop search results did get better results. Still, there's an important caveat. "The value Yelp ads seem to provide is in surfacing brands to customers," the researchers point out. That isn't to say that well-known companies should never use search ads; however, they should bear in mind that the ads work best when alerting customers to aspects o...Starting at €8.20