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DJ World Conference
de Santiago, RafaelCaso AD-368-EAnálisis de decisiones, Servicios y operaciones, Tecnologías de la informaciónTokyo Music School (TOMS) has prepared some of the best disc jockeys (DJs) in the world for almost two decades. At the beginning of 2019, the school decided to organize an event that would bring together recent alumni with a selection of world-renowned DJs. The long-term vision was to make this event grow into a global DJ convention. A number of world-famous DJs had been invited to discuss and share their personal experiences regarding what it ta...Desde 8,20 €
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The AS/AD Model
Pastor, AlfredoNota técnica ECONN-243-EEconomíaThe Aggregate Supply-Aggregate Demand model (AS/AD for short) is designed for analyzing the short-run behavior of a closed economy. The main feature of such an economy is the following cycle: output Y oscillates around its potential or full-employment level Y*. If Y is more than Y*, higher inflation is the result; if Y is less than Y*, unemployment is unnecessarily high. Stabilization policies ¿ monetary and fiscal ¿ aim at keeping Y as close as ...Desde 8,20 €
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ROQ.AD and the Ad-Tech Industry
Christopher Williams; Umair ShafiqueCaso IVEY-9B16M069-EDirección estratégica, Iniciativa emprendedoraBy August 2015, Berlin-based advertising technology venture Roq.ad had grown from a chance encounter between its two co-founders to become a revenue generating operation with 18 full-time employees in Germany and Poland -- in just 10 months. Their goal was to develop new cross-device, user-recognition technology that would enable advertisers to accurately target consumers across a range of devices such as personal computers and peripheral devices...Desde 8,20 €
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SodaStream's CEO on Turning a Banned Super Bowl Ad into Marketing Gold
Birnbaum, DanielArtículo HBS-R1401A-EMarketingWhen Birnbaum joined SodaStream, in 2007, it was a sleepy company whose managers liked to boast that they had an 85% share of the "home carbonation business." He and his all-new management team brought enthusiasm and vision--and shortly began talking about a new cola war to grow SodaStream's share of the $260 billion global soda business. The ad they created for the 2013 Super Bowl reached more than 100 million viewers--but in an unexpected twist...Desde 8,20 €
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Grupo Caviro: O Valor das Uvas
Garrido Martinez, E.; Reina Paniagua, R.Caso IIST-DGI-368-P-PPIniciativa emprendedoraA Caviro era a maior cooperativa de vinhos da Itália. Desde a sua criação, não só produziram vinho, como também geriram muitos dos subprodutos da fruta, gerando valor até ao fim. A Caviro desenvolveu um modelo único de economia circular com recuperação quase completa dos resíduos da cadeia de abastecimento. Esta gestão integral dos resíduos orgânicos da vindima e da vinificação foi um complemento perfeito para a produção de vinho. Não apenas em t...Desde 8,20 €
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Gruppo Caviro: Il valore dell'uva
Garrido Martinez, E.; Reina Paniagua, R.Caso IIST-DGI-368-I-ITInnovación y cambioCaviro è stata la più grande azienda cooperativa vinicola d'Italia. Fin dalla sua nascita, non solo hanno prodotto vino, ma hanno anche gestito molti dei sottoprodotti della frutta, generando valore fino alla fine. Caviro aveva sviluppato un modello di economia circolare unico con un recupero quasi completo degli scarti della filiera. Questa gestione completa dei rifiuti organici della vendemmia e della vinificazione è stata un complemento perfet...Desde 8,20 €
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Reinvención e impacto (C): valorar el talento de la organización: El caso del Instituto de Seguridad Pública de Cataluña
Yera, Trinidad; Aymerich Rocavert, Nuria; Pin Arboledas, José RamónCaso DPO-368Innovación y cambio, Liderazgo y Dirección de personasEl Instituto de Seguridad Pública de Cataluña (ISPC) era una organización centrada en la gestión de cursos. Proveniente del sector privado, la nueva directora consideraba que, según lo hablado con el consejero de Interior de la Generalitat de Catalunya, se la había elegido para poner en marcha la construcción de un nuevo horizonte para el Instituto como organización, que necesitaba evolucionar y dar respuesta eficaz al cliente directo y al ciudad...Desde 5,74 €
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Ad Classification at Right Media
Edelman, BenjaminCaso HBS-909032-EServicios y operacionesRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Desde 8,20 €
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A Technical Note on the IS\LM and AS\AD Models
Rodriguez, Peter L.Nota técnica DARDEN-F-1541-EFinanzasThis technical note introduces the basic structure of the IS\LM and AS\AD models for a closed economy (i.e., one that does not engage in international trade). It is a useful complement for the more in-depth presentation of these models commonly found in an economics textbook.Desde 8,20 €
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DataXu: Selling Ad Tech
Cespedes, Frank V.; Deighton, John; Cox, Lisa; Hull, OliviaCaso HBS-817012-EDataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu's large brand and advertising agency clients found the new products interesting, but evidence suggested that ...Desde 8,20 €