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Introduction to Monte Carlo Simulation
Lewis A.; Heukamp, FranzNota técnica ADN-273-EAnálisis de decisiones, Conocimiento y comunicación, Economía, Ética empresarial y Responsabilidad Social Corporativa, FinanzasBasic introduction to the concept and usage of Monte Carlo Simulation.Desde 8,20 €
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Conceptos sobre gestión de la tecnología
Nueno, PedroNota técnica PN-273Servicios y operacionesSe recogen en forma resumida los conceptos más usuales en el campo de la dirección de la tecnología. Su propósito es resumir en formato de divulgación los temas que se suelen manejar en las discusiones de problemas de gestión de la tecnología.Desde 8,20 €
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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Subjective Decisions, Perception and Time
Baucells Alibés, Manel; García-Castro, RobertoNota técnica ADN-288-EAnálisis de decisiones, EconomíaRecently, the way people commonly deal with decisions involving time has become an important research topic for economists and psychologists alike. This note offers a summary of some of the main results, which have applications in understanding consumer behavior and also in everyday life to help us make better decisions. This note is based on the note "Time, Perception and Decision-Making" from Manel Baucells and Lucy Chatburn, ADN-264-E.Desde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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Microsoft Excel Essentials I
Alegre, Inés; Serrano, Alejandro; Alonso, ClaraNota técnica ADN-289-EAnálisis de decisionesThis technical note presents some useful functions of Microsoft (MS) Excel© that all managers should be familiar with. MS Excel is the tool of choice for most types of business computations as it is very powerful, yet simple enough to be easily used. Having a basic knowledge on how to perform calculations or draw graphs in a MS Excel spreadsheet is a useful skill that can be applied in many business situations. MS Excel has hundreds of formulas ...Desde 8,20 €
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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Caso HBS-804S07Servicios y operacionesProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Desde 8,20 €
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Las redes frente a las burocracias: La gestión y la estructura de las empresas del futuro
28|Álvarez Alvarez, José LuisNota técnica FHN-273Liderazgo y Dirección de personasDescribe los diferentes conceptos a los que se refiere el término «Network organization». Estos conceptos se argumentan separadamente, con propuestas de aplicaciones específicas. (Also available in English).Desde 8,20 €
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The Lydia Pinkham Story
Gómez, JavierCaso AD-273-EEconomíaThe Lydia Pinkham data are presented. The case focuses on the analysis of the effect of advertising expenditures on sales of a pharmaceutical product. Consideration is given to the fact that the effect of advertising on sales may change during the period, because of external factors such as FDA regulations.Desde 8,20 €
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Measuring Risk in Investment Projects: NPV at Risk
García-Castro, RobertoNota técnica ADN-286-EAnálisis de decisiones, FinanzasNPV is based on the discount of expected, future cash flows. As such, it is subject to substantial uncertainty in real applications. This uncertainty is often neglected in some companies due to a lack of appropriate tools to manage it. One way to account for all the risk associated with a particular investment project is to use the probability distribution associated with the NPV (NPVAR), once the main uncertainties have been identified and measu...Desde 8,20 €