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Resortes emocionales que cautivarán a su cliente
Andrade, Eduardo B.; Capizzani, MarioArticle ART-1971MarketingLos especialistas en marketing saben desde hace tiempo que las emociones juegan un papel importante en las decisiones de los consumidores. Pero, como indican los últimos hallazgos científicos, su influencia admite muchos más matices y es más compleja de lo que parece. Las reacciones emocionales sutiles suelen dejar más poso que las intensas; los efectos de las emociones efímeras pueden ser duraderos; a veces, la experiencia y la manifestación de ...Starting at €8.20
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Emotional Cues That Work Magic on Customers
Andrade, Eduardo B.; Capizzani, MarioArticle ART-1971-EMarketingMarketers have long understood that emotions play an important role in consumer decision making. But, as the latest scientific evidence suggests, their influence is much more nuanced and complex than many are aware: subtle, rather than intense, emotional reactions are often more persuasive; short-lived emotions can have lasting effects; the experience and expression of negative emotions can sometimes be beneficial; emotional experiences are often...Starting at €8.20
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Bretton Woods and the Financial Crisis of 1971 (B)
Bruner, Robert F.Case DARDEN-F-1835-EFinanceIn August 1971, US President Richard Nixon must decide how to respond to a growing “run” on the US dollar. Declining confidence in the dollar has led some national trading partners to redeem dollars for gold at the US Treasury’s gold window. Nixon has convened an urgent conference with his economic advisers at Camp David to consider a response. The two dominant policy alternatives are (a) gradual intervention proposed by central banker, Arthur Bu...Starting at €5.74
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Bretton Woods and the Financial Crisis of 1971 (A)
Bruner, Robert F.Case DARDEN-F-1834-EFinanceIn August 1971, US President Richard Nixon must decide how to respond to a growing “run” on the US dollar. Declining confidence in the dollar has led some national trading partners to redeem dollars for gold at the US Treasury’s gold window. Nixon has convened an urgent conference with his economic advisers at Camp David to consider a response. The two dominant policy alternatives are (a) gradual intervention proposed by central banker, Arthur Bu...Starting at €8.20
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Bretton Woods and the Financial Crisis of 1971 (C)
Bruner, Robert F.Case DARDEN-F-1836-EFinanceIn August 1971, US President Richard Nixon must decide how to respond to a growing “run” on the US dollar. Declining confidence in the dollar has led some national trading partners to redeem dollars for gold at the US Treasury’s gold window. Nixon has convened an urgent conference with his economic advisers at Camp David to consider a response. The two dominant policy alternatives are (a) gradual intervention proposed by central banker, Arthur Bu...Starting at €5.74
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Bretton Woods and the Financial Crisis of 1971 (A) and (B) (Abridged)
Bruner, Robert F.Case DARDEN-F-1837-EFinanceIn August 1971, US President Richard Nixon must decide how to respond to a growing “run” on the US dollar. Declining confidence in the dollar has led some national trading partners to redeem dollars for gold at the US Treasury’s gold window. Nixon has convened an urgent conference with his economic advisers at Camp David to consider a response. The two dominant policy alternatives are (a) gradual intervention proposed by central banker, Arthur Bu...Starting at €5.74
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El arte de elegir y ser elegido
Iyengar, SheenaArticle ART-2452Decision Analysis, Marketing, Service and Operations ManagementActualmente nos vemos obligados a tomar más decisiones que nunca y lo hacemos, además, sin guion. Este artículo, basado en las investigaciones de la autora sobre cómo elegimos, origen de su libro El arte de elegir, apunta los pasos para hacerlo bien. Se trata de contrarrestar las limitaciones de nuestras capacidades cognitivas para sacar el máximo provecho con el menor esfuerzo. Esto le beneficiará como líder, pero también saldrán ganando ...Starting at €8.20
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APY Art Centre Collective: Taking Indigenous Art to the City
Theodore L. Hill; Sheri Lambert; Kathryn ReadyCase IVEY-9B21M019-EStrategyIn early 2019, just a year after opening a gallery in Sydney, Australia, the elders of the APY Art Centre Collective proposed opening a second gallery in Adelaide, a much smaller city. The first year in Sydney had been profitable, in part due to an aggressive digital presence. The Collective had some seed money, an offer of a small gallery space, and the draw of serving a large number of the APY community who were residents in Adelaide. But the A...Starting at €8.20
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Christie's: The Art of Lending
Allayannis, George (Yiorgos); Sesia, AldoCase DARDEN-F-2065-EFinanceThe partially fictionalized, field-based case focuses on the emergence of art finance, which provides liquidity to art collectors by structuring loans using pieces of art as collateral. Sayuri Ganepola, global managing director of art finance at Christie�s, has to decide whether to lend against a portfolio of art, and if so, what risks such a loan might entail, given her overall portfolio of art loans. Ganepola provides a view of art lending from...Starting at €8.20
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The Art of Reinvention
IESE InsightArticle ART-3058-EInnovation and Change, Service and Operations ManagementBy all accounts, the 80th anniversary exhibition of Pablo Picasso's "Guernica" has been a success, with thousands visiting daily and lines stretching round the block. What makes people want to line up to see an 80-year-old painting that in all likelihood they have seen before, if not in a museum, then in a coffee table book or online? To answer this, we look at what the Reina Sofia does to keep its offerings fresh, modern and interesting. After a...Starting at €8.20