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Seis estrategias para afrontar la sostenibilidad
Rosenberg, MikeArticle ART-2850Business Ethics and Corporate Social Responsibility, StrategyLa intención de este artículo es ayudar a los altos directivos a afrontar el reto de la sostenibilidad ambiental, no tanto por deber moral como para ejercer sus responsabilidades fiduciarias y preparar a sus empresas para los cambios disruptivos del futuro. Dado el abismo que les separa de activistas, periodistas y legisladores en su percepción del mundo, la elección de la estrategia más adecuada para mejorar el rendimiento ambiental se antoja co...Starting at €8.20
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A Strategic Approach to Sustainability
Rosenberg, MikeArticle ART-2850-EBusiness Ethics and Corporate Social Responsibility, StrategyThis article explores how senior managers might choose to address the challenge of environmental sustainability, not just for the sake of it being a moral imperative, but to perform their fiduciary responsibilities and to prepare their companies for the disruptive changes that the future holds. Given the gulf between how senior managers perceive the world and how activists, journalists and legislators see it, the path toward better environmental ...Starting at €8.20
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El arte de elegir y ser elegido
Iyengar, SheenaArticle ART-2452Decision Analysis, Marketing, Service and Operations ManagementActualmente nos vemos obligados a tomar más decisiones que nunca y lo hacemos, además, sin guion. Este artículo, basado en las investigaciones de la autora sobre cómo elegimos, origen de su libro El arte de elegir, apunta los pasos para hacerlo bien. Se trata de contrarrestar las limitaciones de nuestras capacidades cognitivas para sacar el máximo provecho con el menor esfuerzo. Esto le beneficiará como líder, pero también saldrán ganando ...Starting at €8.20
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APY Art Centre Collective: Taking Indigenous Art to the City
Theodore L. Hill; Sheri Lambert; Kathryn ReadyCase IVEY-9B21M019-EStrategyIn early 2019, just a year after opening a gallery in Sydney, Australia, the elders of the APY Art Centre Collective proposed opening a second gallery in Adelaide, a much smaller city. The first year in Sydney had been profitable, in part due to an aggressive digital presence. The Collective had some seed money, an offer of a small gallery space, and the draw of serving a large number of the APY community who were residents in Adelaide. But the A...Starting at €8.20
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Christie's: The Art of Lending
Allayannis, George (Yiorgos); Sesia, AldoCase DARDEN-F-2065-EFinanceThe partially fictionalized, field-based case focuses on the emergence of art finance, which provides liquidity to art collectors by structuring loans using pieces of art as collateral. Sayuri Ganepola, global managing director of art finance at Christie�s, has to decide whether to lend against a portfolio of art, and if so, what risks such a loan might entail, given her overall portfolio of art loans. Ganepola provides a view of art lending from...Starting at €8.20
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The Art of Reinvention
IESE InsightArticle ART-3058-EInnovation and Change, Service and Operations ManagementBy all accounts, the 80th anniversary exhibition of Pablo Picasso's "Guernica" has been a success, with thousands visiting daily and lines stretching round the block. What makes people want to line up to see an 80-year-old painting that in all likelihood they have seen before, if not in a museum, then in a coffee table book or online? To answer this, we look at what the Reina Sofia does to keep its offerings fresh, modern and interesting. After a...Starting at €8.20
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El arte de formar pares de ases
Vollmann, Thomas; Cordon, CarlosArticle ART-1534Service and Operations Management, Strategy"El poder del dos" es un proceso eficaz para convertir las relaciones tradicionales entre proveedores y clientes en colaboraciones óptimas. Para empezar se ha de gestionar los factores que impulsan la relación, no los resultados. En lugar del método de compras clásico, basado en la reducción de costes y la negociación agresiva, funcionaría mejor si las empresas identificaran a sus socios clave -los llamados "pares de ases"- y se centraran después...Starting at €8.20
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www.dhonuk.com - Marketing Art in an Emerging Market
S. Ramesh Kumar; Shamit BagchiCase IVEY-9B11A019-EMarketingShamit Bagchi, owner of the online art company Dhonuk, recognized that art was a niche market in India. He wanted to utilize psychographics in order to better understand art buyers and properly position his company, so he undertook a survey of art consumers’ behaviour. He believed that through selecting the appropriate demographic segments, analyzing his competition, and using the behavioural insights of the survey, he could create the proper pla...Starting at €8.20
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Marten Arts Gallery
Elizabeth M.A. Grasby; Andrew HinesCase IVEY-9B10B005-EAccounting and ControlRecent changes to the fine art industry and the economy had impaired Marten Arts Gallery's financial performance. The owner of Marten Arts Gallery was concerned that there was no longer a future for him in the fine art industry. Although the business had regained profitability in the first half of 2009, the owner decided it was time to look at all options, ranging from adding a second store to selling the business.Starting at €8.20
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Arts & Crafts
Mark B. Vandenbosch; Nick KuzykCase IVEY-9B08A011-EEntrepreneurship, MarketingThe vice-president of marketing at Arts & Crafts was reflecting on the company's extremely successful year in the music business. New artists had been added to the company's roster, experiments with digital releases and marketing campaigns had been successful, and plenty of international licensing opportunities were emerging. In addition, one of the company's artists, Leslie Feist, had received multiple music awards. On the other hand, the music ...Starting at €8.20