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The Keys of the Collaborative Business Model
Lago, Alejandro; Sieber, SandraArtículo ART-2886-EDirección estratégica, Innovación y cambio, Tecnologías de la informaciónCall it the sharing, collaborative or peer-to-peer (P2P) economy, a new business paradigm is gradually taking shape. And as with any disruptive business paradigm, this one comes with controversy and debate. This article examines the key levers of several well-known business models, in particular, the market-access mechanisms, the resource-allocation models, and the approach to governance, monitoring and control. Highlighting the differences may h...Desde 8,20 €
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Claves del éxito de un negocio colaborativo
Lago, Alejandro; Sieber, SandraArtículo ART-2886Dirección estratégica, Innovación y cambio, Tecnologías de la informaciónLa llamemos economía colaborativa, del intercambio o entre iguales, el caso es que un nuevo paradigma de negocio está tomando forma gradualmente. Y como ocurre con cualquier paradigma disruptivo, el colaborativo no está exento de polémica. Este artículo examina los principales mecanismos de los nuevos modelos de negocio para analizar los efectos positivos y negativos de la economía colaborativa. En concreto, los autores estudian los mecanismos de...Desde 8,20 €
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Christie's: The Art of Lending
Allayannis, George (Yiorgos); Sesia, AldoCaso DARDEN-F-2065-EFinanzasThe partially fictionalized, field-based case focuses on the emergence of art finance, which provides liquidity to art collectors by structuring loans using pieces of art as collateral. Sayuri Ganepola, global managing director of art finance at Christie�s, has to decide whether to lend against a portfolio of art, and if so, what risks such a loan might entail, given her overall portfolio of art loans. Ganepola provides a view of art lending from...Desde 8,20 €
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The Art of Reinvention
IESE InsightArtículo ART-3058-EInnovación y cambio, Servicios y operacionesBy all accounts, the 80th anniversary exhibition of Pablo Picasso's "Guernica" has been a success, with thousands visiting daily and lines stretching round the block. What makes people want to line up to see an 80-year-old painting that in all likelihood they have seen before, if not in a museum, then in a coffee table book or online? To answer this, we look at what the Reina Sofia does to keep its offerings fresh, modern and interesting. After a...Desde 8,20 €
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www.dhonuk.com - Marketing Art in an Emerging Market
S. Ramesh Kumar; Shamit BagchiCaso IVEY-9B11A019-EMarketingShamit Bagchi, owner of the online art company Dhonuk, recognized that art was a niche market in India. He wanted to utilize psychographics in order to better understand art buyers and properly position his company, so he undertook a survey of art consumers’ behaviour. He believed that through selecting the appropriate demographic segments, analyzing his competition, and using the behavioural insights of the survey, he could create the proper pla...Desde 8,20 €
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APY Art Centre Collective: Taking Indigenous Art to the City
Theodore L. Hill; Sheri Lambert; Kathryn ReadyCaso IVEY-9B21M019-EDirección estratégicaIn early 2019, just a year after opening a gallery in Sydney, Australia, the elders of the APY Art Centre Collective proposed opening a second gallery in Adelaide, a much smaller city. The first year in Sydney had been profitable, in part due to an aggressive digital presence. The Collective had some seed money, an offer of a small gallery space, and the draw of serving a large number of the APY community who were residents in Adelaide. But the A...Desde 8,20 €
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The Structure and Functioning of Art Markets
Khaire, Mukti; Kenyon, EleanorCaso HBS-815042-EIniciativa emprendedoraThe production, valuation, and consumption of contemporary art are guided by cultural and economic forces that play out in primary and secondary markets. Artists seek the attention of art dealers, who, along with auction houses, play a large role in determining what is and is not innovative and important-and therefore valuable-in the market. Museums, collectors, and critics also play a significant role in affecting public perception and valuation...Desde 8,20 €
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Art of Designing Markets
Roth, Alvin E.Artículo HBS-R0710G-EMarketingTraditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by providing both enough time to make choices and a speedy means of registering them. Solutions to these challenges are the province of market design--a blend of game theory and experiment...Desde 8,20 €
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The Ullens Center for Contemporary Art
Khaire, Mukti; Dai, Nancy HuaCaso HBS-815022-EIniciativa emprendedoraSince its opening in Beijing in November 2007 as the first non-profit art center in China, UCCA had been operating with the mission to "promote the continued development of the Chinese art scene, foster international exchange, and showcase the latest in art and culture to hundreds of thousands of visitors each year." For the past six years, UCCA had worked with more than 100 artists and designers to present 87 art exhibitions and 1,826 public pro...Desde 8,20 €
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Paddle8: Painting a New Picture of the Art Market
Khaire, MuktiCaso HBS-812047-EIniciativa emprendedoraThe Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with well-known galleries to offer art works from their collections for sale on the Paddle8 website to carefully selected, globally-dispersed members. The firm aims to help galleries overco...Desde 8,20 €