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De la decisión a la acción
Stein, Guido; Palencia, LuisTechnical Note ASNN-15Decision Analysis, Innovation and Change, Leadership and People ManagementInmersos en la era de la hipercomunicación e hiperconexión, caracterizada por la inmediatez ubicua, contamos con cantidades de datos inmensas y una aparente libertad de elección y consumo que, lejos de facilitarnos la toma de decisiones, nos la dificultan cada vez más. En las interacciones online y offline existe una relación de suma cero. Al respecto, Carl Newport lo dejó claro en su libro Digital Minimalism: menos es más. Es preciso volver a pa...Starting at €8.20
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From Decision to Action
Stein, Guido; Palencia, LuisTechnical Note ASNN-15-EDecision Analysis, Innovation and Change, Leadership and People ManagementImmersed in the era of hypercommunication and hyperconnection, characterized by ubiquitous immediacy, we have immense amounts of data and an apparent freedom of choice and consumption that, far from making decision making easier, actually makes it more and more difficult. In online and offline interactions there is a zero sum relationship. In this regard, Cal Newport made it clear in his book Digital Minimalism: less is more. It is necessary to s...Starting at €8.20
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15 Rules for Negotiating a Job Offer
Malhotra, DeepakArticle HBS-R1404K-EThe author, a professor of negotiation at Harvard Business School, offers 15 specific pieces of advice for job candidates: (1) Don't underestimate the importance of likability. (2) Help prospective employers understand why you deserve what you're requesting. (3) Make it clear that they can get you. (4) Understand the person across the table from you. (5) Understand his or her constraints. (6) Be prepared for tough questions. (7) Focus on the ques...Starting at €8.20
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GEM 15: Country Development Strategies in 15 Statistics
Musacchio, Aldo; Werker, EricCase HBS-713025-EEconomicsStarting at €8.20
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Decide cómo actuar y piensa por ti mismo
Vázquez- Dodero, Juan Carlos; Fraguas, Rafael; Palencia, Luis; Rosenberg, Mike; Stein, Guido; Weber, EricTechnical Note ASNN-13Knowledge and Communication, Leadership and People ManagementLa complejidad y discrecionalidad de las decisiones directivas aconsejan dejarse de esquemas mentales preconcebidos, y usando lo que pueden tener de buenos, generar el propio "aparato de mirar" para las cuestiones no técnicas o de alta incertidumbre. Esta nota está basada en la nota "Piensa por ti mismo" de los mismos autores, ASNN-7.Starting at €8.20
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Ya no eres un técnico: Directivos y técnicos: dos maneras de trabajar
Vázquez- Dodero, Juan Carlos; Fraguas, Rafael; Palencia, Luis; Rosenberg, Mike; Weber, Eric; Stein, GuidoTechnical Note ASNN-14Leadership and People ManagementLos directivos toman decisiones cuyo contenido es el quehacer de sus dirigidos. Por su propia naturaleza, los directivos tratan con la libertad de sus dirigidos, lo que convierte sus decisiones en necesariamente prudenciales. Este caso está basado en el caso de Juan Carlos Vázquez-Dodero, Rafael Fraguas, Luis Palencia, Mike Rosenberg y Eric Weber, "Tú no eres un técnico", ASNN-8, IESE, 2005.Starting at €8.20
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IESE Insight. Número 15. Cuarto trimestre 2012
IESE InsightMagazine REV-36Accounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyLas crisis golpean a cualquier empresa en el momento menos esperado, por lo que deben integrarse como un elemento más de la gestión diaria de la empresa. El número 15 de la revista IESE Insight repasa algunos aspectos clave para que la empresa esté a la altura de las circunstancias. Antes de que estalle una crisis, hay que estar atento a los indicios previos, ya que eso condicionará la capacidad de respuesta de la empresa. Claus Rerup prop...Starting at €22.00
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15 Rules for Negotiating a Job Offer (Spanish version)
Malhotra, DeepakArticle HBS-R1404KStrategy(1) Don't underestimate the importance of likability. (2) Help prospective employers understand why you deserve what you're requesting. (3) Make it clear that they can get you. (4) Understand the person across the table from you. (5) Understand his or her constraints. (6) Be prepared for tough questions. (7) Focus on the questioner's intent, not on the question. (8) Consider the whole deal. (9) Negotiate multiple issues simultaneously, not seria...Starting at €8.20
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Compact Fluorescent Bulbs: 15 Years Later
Spekman, Robert E.; Farris, Paul W.; Webb, MarjorieCase DARDEN-M-0766-EMarketingCompact fluorescent bulbs (CFLs) lasted five to six times longer-8,000 to 12,000 hours-than comparable incandescent bulbs and consumed 75% less energy. By July 2008, prices had fallen as low as $2 or so per bulb, compared with $0.25 for standard bulbs. But manufacturers had yet to crack the code on how to get consumers to choose these innovative energy-efficient light bulbs over standard bulbs.Starting at €8.20
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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightMagazine REV-36-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Starting at €22.00