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    1. Global Omnium. Nota del Instructor

      Garrido Martinez, E.
      Teaching Note IIST-PI-212
      Service and Operations Management
      El caso recorre la historia del desarrollo digital de Global Omnium hasta el momento en el que se debe decidir el nuevo negocio que se ha desarrollado gracias a la digitalización debe o no emanciparse de su matriz.

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    2. El mapa estratégico

      Fernández, Albert
      Technical Note CN-212
      Accounting and Control
      El mapa estratégico está siendo utilizado por muchas organizaciones para definir mejor su estrategia, para comunicarla mejor y para llevar a cabo su seguimiento. En esta nota se muestra qué es un mapa estratégico y se dan algunas ideas para su adecuada implantación.

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    3. ORANGE y la experiencia de cliente en el entorno digital

      García del Pueyo, J. L. Arana, J.
      Case IIST-MI-212
      Marketing
      ORANGE es una de las tres grandes compañías de telecomunicaciones que operan en España. El competitivo mercado al que se enfrenta hizo que la empresa reorientara en 2015 su gestión hacia el cliente y como evolución de ello, estableció en 2019 8 customer journeys. Para fundamentar sus acciones hacia los clientes la empresa utiliza sistemas de investigación NPS y una política de omnicanalidad compleja en sus distintos canales de comunicación y dist...

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    4. What Does It Mean Being a Decent Boss (B)

      Ramus, Tommaso; Vaccaro, Antonino
      Case BE-190-E
      Business Ethics and Corporate Social Responsibility
      In March 2007, less than one year after his appointment as CEO, René Obermann received an e-mail from a 48-year old technician working in the T-Com Berlin department. The letter was carbon copied to some members of the Board of Management, union representatives and some other employees. It rapidly spread throughout the organization and become viral in Germany. The following is an extract of the letter: Your continuous messages to the workforce wi...

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    5. Chicfy

      Cabiedes, Luis Martin; Kolarova, Lenka
      Case E-212-E
      Entrepreneurship, Finance
      In January 2018, Cristina Nevado, an experienced business development professional, made a decision to join Chicfy. Cristina's job description was Chief Operating Officer, and the reported mandate was to lead international expansion and growth, but, somewhat to her surprise, her first assignment was to lead the process of a new financing round. Before launching this project, she reviewed the recently audited financial statements for 2017 to prepa...

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    6. La determinación del producto nacional

      Canals, Jordi; Argandoña, Antonio
      Technical Note ASEN-212
      Economics
      Esta nota presenta un modelo sencillo de determinación del producto interior bruto de un país, a partir del comportamiento de los principales agentes económicos (consumo, inversión, sector público, sector exterior y sector monetario). Se trata del modelo macroeconómico tradicional con precios rígidos. (Antes ASEN-94).

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    7. ORANGE y la experiencia de cliente en el entorno digital. Nota del Profesor

      García del Pueyo, J. L.; Arana, J.
      Teaching Note IIST-MITN-212
      Marketing
      ORANGE es una de las tres grandes compañías de telecomunicaciones que operan en España. El competitivo mercado al que se enfrenta hizo que la empresa reorientara en 2015 su gestión hacia el cliente y como evolución de ello, estableció en 2019 8 customer journeys. Para fundamentar sus acciones hacia los clientes la empresa utiliza sistemas de investigación NPS y una política de omnicanalidad compleja en sus distintos canales de comunicación y dist...

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    8. What Does It Mean Being a Decent Boss (A)

      Ramus, Tommaso; Vaccaro, Antonino
      Case BE-189-E
      Business Ethics and Corporate Social Responsibility, Knowledge and Communication
      This case analyzes a pre-crisis situation experienced by René Obermann, while he was serving as CEO of Deutsche Telekom. He received a letter from a technician, who complained about the top management style being focused on short-term results instead of on the company's long-term stability.

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    9. The Determination of the National Product

      Canals, Jordi; Argandoña, Antonio
      Technical Note ASEN-212-E
      Economics

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    10. Teoría elemental de la medida y de la probabilidad

      Agell, Pere
      Technical Note ADN-212
      Decision Analysis, Economics
      Como su título expresa, presenta los axiomas de Kolmagorov de la Teoría de la Probabilidad como caso particular de los axiomas de la Teoría de la Medida. Da también un breve resumen de las interpretaciones frecuentista y subjetivista.

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    484. Wiboon Kittilaksanawong 52 items
    485. Wicks, Andrew C. 60 items
    486. Wilcox, Ronald T. 30 items
    487. William Wei 37 items
    488. Winig, Laura 61 items
    489. Wong, Keith Chi-ho 23 items
    490. Wu, Charles F 25 items
    491. Yamazaki, Mayuka 33 items
    492. Yemen, Gerry 266 items
    493. Yoffie, David B. 105 items
    494. Yong, Sunru 28 items
    495. Yucaoglu, Gamze 33 items
    496. Yudkoff, Royce 40 items
    497. Zalosh, Alisa 26 items
    498. Zamora, Javier 42 items
    499. Zhichuan (Frank) Li 24 items
    500. Zhu, Feng 45 items
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