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Mercado Alternativo Bursátil: cinco años de vida
Segarra, José Antonio; Carrillo, JordiTechnical Note FN-615Corporate Governance, FinanceAutorizado en marzo de 2008, el Mercado Alternativo Bursátil (MAB) es un mercado organizado que está dirigido especialmente a sociedades de reducida capitalización con proyectos de expansión en la agenda. El MAB se articula como una vía de captación de recursos propios a través de inversores institucionales y privados y como vía para dar liquidez a las acciones. Esta nota técnica analiza sus primeros cuatro años de historia y evalúa, a través de ...Starting at €8.20
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Isodel, S.A.
Fité, Rosa María; Nueno, PedroCase P-615-EService and Operations ManagementStarting at €8.20
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Con Roux Limited - Cultura de la empresa
Miller, PaddyCase FH-615Leadership and People ManagementThe case resumes the history of Con Roux Construction as covered in cases A, B and C.Starting at €8.20
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Case HBS-804S07Service and Operations ManagementProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Starting at €8.20
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCase IVEY-9B14M027-EStrategyHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Starting at €8.20
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Isodel, S.A.
Fité, Rosa María; Nueno, PedroCase P-615Service and Operations ManagementLa empresa, dedicada a la fabricación de material eléctrico atraviesa un período difícil y es necesario proceder a un ajuste. Se plantean varias alternativas por parte de la dirección y de empresas consultoras. El caso se presenta desde la perspectiva de la central sindical UGT que participa en el proceso de búsqueda de una solución de continuidad para la empresa. (Also available in English).Starting at €8.20
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Con Roux Limited - Company culture
Miller, PaddyCase FH-615-ELeadership and People ManagementStarting at €8.20
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCase IVEY-9B18A019-EMarketing, StrategyZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Starting at €8.20
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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCase IVEY-9B15A054-EMarketing, StrategyThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Starting at €8.20