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Changing the Role of the General Manager. An Evolutionary Perspective
Pastoriza, David; Ricart, Joan EnricNota técnica DGN-650-EDirección estratégicaWe are constantly bombarded with news about managerial excellence and ineptitude, executives saving and destroying companies, or shareholders asking for the replacement of executives, in the search for promising new talents able to rescue a firm from awkwardness. As Mintzberg said: "No job is more vital to our society than that of the manager. It is the manager who determines whether our social institutions serve us well or whether they squander...Desde 8,20 €
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Estrategias de creación de valor e innovación
Muñoz-Najar J. A.; Vilà, JoaquimNota técnica DGN-621Dirección estratégicaIntroduce de forma simple distintas disciplinas de creación de valor y las relaciona con distintos tipos de innovación.Desde 8,20 €
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Modelo para el autodiagnóstico medioambiental estratégico e integral
Rodríguez Badal, Miguel Ángel; Ricart, Joan EnricNota técnica DGN-523Dirección estratégicaEn esta nota técnica se presenta el modelo que ha sido elaborado por el Grupo de Trabajo sobre Gestión Medioambiental. El objetivo de dicho modelo es que las empresas lo puedan usar como marco de referencia en los procesos de autodiagnóstico y mejora de su gestión medioambiental. Además del modelo se introduce el concepto de ""proceso de autodiagnóstico"" y se explican cuáles son sus principales fases y posibles enfoques.Desde 8,20 €
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Índia: O Passado e o presente. Uma visão do futuro
Viassa Monteiro, EugénioNota técnica AESE-DGN-A-549-PPContabilidad y controlUm relance sobre a Índia Breve História da Índia A Índia Moderna. Dos movimentos independentistas aos dias de hoje Os governos pós-independência e as grandes linhas de política Detalhe de dados económicos actuais A população indiana actual. Características e línguas faladas. Os grandes desafios da Índia a) Erradicação da pobreza e da iliteracia. Cuidados de saúde. b) Luta sem tréguas conta a corrupção c) Desenvolver Infra-Estrutura...Desde 8,20 €
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Asignación de derechos de decisión
Ricart, Joan EnricNota técnica DGN-533Dirección estratégicaEsta nota es una actualización de la nota del IESE, DGN-480, y explica los elementos fundamentales a considerar en el diseño de la estructura de responsabilidades y la correspondiente asignación de derechos de decisión. También desarrolla las características, ventajas y desventajas de los distintos arquetipos organizativos.Desde 8,20 €
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Enso Española, S.A. (A)
Miller, Paddy; Velamuri, RamaCaso FH-650-ELiderazgo y Dirección de personasA general manager is appointed to turn around a division that has consistently shown loses over a period of 20 years. His action is dramatic as he sets about implementing drastic measures. At the end of his two and a half year contract he finds that his contract is not to be renewed.Desde 8,20 €
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Project Evaluation
Vergara, Carles; Sacchetto, Stefano; Mateu, AdriàNota técnica FN-650-EFinanzasProject evaluation (also known as capital budgeting or project analysis) is the process that a business undertakes to evaluate potential projects or investments. Essentially, it is based on a cost-benefit analysis in order to determine if the benefits of a project are larger than its costs. This note provides the main concepts related to project evaluation that managers should know and includes the main tools to the decision-making process.Desde 8,20 €
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Caso HBS-804S07Servicios y operacionesProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Desde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €