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Vodafone Ghana
Nueno, Pedro; Akua Afful-Kwaw, PatriciaCase E-153Entrepreneurship, Information Technologies, Innovation and ChangeGhana es un país de habla inglesa pequeño pero políticamente estable. En 2011, su economía registró el mayor crecimiento a nivel mundial. Se considera que Ghana ocupa una posición estratégica, ya que está rodeado de mercados muy importantes, como Nigeria, país con el que mantiene buenas relaciones. Vodafone decidió realizar una importante inversión allí con la idea de expandirse hacia los países vecinos, teniendo en cuenta aspectos como la infrae...Starting at €8.20
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Vodafone Ghana
Nueno, Pedro; Akua Afful-Kwaw, PatriciaCase E-153-EEntrepreneurship, Information Technologies, Innovation and ChangeGhana is a small but politically stable English-speaking country. Its economy showed the highest worldwide growth for 2011. The country is considered a hub given that it is surrounded by very important markets, such as Nigeria, with which it maintains good relations. Vodafone decided to make an important investment in Ghana with a view to extending to neighboring countries, considering aspects such as infrastructure (landlines) and innovation (ap...Starting at €8.20
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IESE Business School Insight, 153
IESE InsightMagazine REV-82-EDecision Analysis, Finance, Innovation and Change, Leadership and People Management, Marketing, StrategyHow businesses are rethinking workspace -- and workspace is becoming big business. Interviews with Steelcase's Beatriz Arantes, on designing workspaces, and eFM CEO Daniele Di Fausto, on organizing real estate according to the people. IESE's Mireia Las Heras on the role of supervisors in helping workers achieve more balanced lives. Business opportunities in smart cities. Are you wasting money on direct mail marketing? The downside of promotion. T...Starting at €22.00
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IESE Business School Insight 153
IESE InsightMagazine REV-82Decision Analysis, Finance, Innovation and Change, Leadership and People Management, Marketing, Strategy¿Cómo están cambiando los espacios de trabajo y cuál es su efecto en el negocio inmobiliario? Plano de los nuevos modelos de negocio inmobiliarios. Entrevista de Beatriz Arantes, de Steelcase. Entrevista con Daniele Di Fausto, CEO de eFM. Cuatro estrategias inmobiliarias para mejorar el atractivo de las empresas. Como directivo, debes conciliar. Oportunidades de negocio en las ciudades inteligentes. ¿Y si tu marketing postal fuera un error? Efect...Starting at €22.00
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Case HBS-804S07Service and Operations ManagementProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Starting at €8.20
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCase IVEY-9B14M027-EStrategyHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Starting at €8.20
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Mipuf.es: Compitiendo en el cambiante mundo del comercio electrónico
Villafuerte Martin, AntonioCase IIST-MI-153MarketingEn enero de 2016 Francisco (Paco) Mirasol el director general y fundador de MiPuf.es que realizaba más del 70% de sus ventas en el canal online) se planteaba como podía impulsar sus ventas. A pesar del gran crecimiento alcanzado desde su fundación en 2005, notaba que se había venido ralentizando durante los últimos meses. Paco pensaba que aún quedaban oportunidades tanto en el medio online como en el offline, pero no tenía muy claro por cuáles de...Starting at €8.20
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TDIndustries: Developing a corporate culture
Melé, DomènecCase TD-153-EBusiness Ethics and Corporate Social ResponsibilityTDIndustries (TDI) was a Texas-based company engaged in activities related to the construction industry. It was owned by its employees and no shareholder held more than 6% of the shares. It had a strong culture founded on the Servant Leadership philosophy and on trust. Five pillars had been established: Continuous improvement, Shared commitment, Continuous learning, Strategic planning and Diversity. The CEO believed that all of this created a pow...Starting at €8.20
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Dealing with corruption: A guide for business managers
Melé, DomènecTechnical Note BEN-153-EBusiness Ethics and Corporate Social ResponsibilityBusiness corruption, sometimes linked to political corruption, is unfortunately a widespread phenomenon. Bribery and extortion, in their various forms, are common modes of corruption, whose morality is studied in detail, but they are not the only ones. Corruption is also associated with public procurement corruption, embezzlement, influence peddling, and malfeasance. Committing fraud and embezzlement, falsifying documents, evading taxes, acting t...Starting at €8.20