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Harnessing the Crowd in the Age of the Machine
IESE InsightArticle ENT-3672-EInformation Technologies, Innovation and ChangeOf the three main trends shaping the business world -- machine, platform, crowd -- MIT research scientist Andrew McAfee believes the crowd is the way to leverage human knowledge, expertise and enthusiasm for innovation. In this interview, he unpacks six core principles for harnessing the crowd to develop something significant. Vitally, though mediated by technology, crowd-based co-creation still relies on the best human abilities -- an important ...Starting at €8.20
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El potencial de la multitud en la era de las máquinas
IESE InsightArticle ENT-3672Information Technologies, Innovation and ChangeDe las tres principales tendencias que están cambiando el mundo empresarial -máquinas, plataformas y multitud-, Andrew McAfee cree que esta última permitirá apalancar el conocimiento, la pericia y el entusiasmo del ser humano en aras de la innovación. En esta entrevista, el investigador del MIT desvela seis principios fundamentales para conseguir gestas importantes aprovechando la multitud. Aunque mediada por la tecnología, la cocreación basada e...Starting at €8.20
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World Wildlife Fund and The Coca-Cola Company: A Global Partnership for Freshwater Conservation - Teaching Note
Brownlee, E. Richard IITeaching Note DARDEN-ENT-0204TN-EEntrepreneurshipTeaching note for product ENT-0204Starting at €0.00
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iThrive Games: Championing Responsible Innovation and Social Entrepreneurship in Games - Teaching Note
Mulloth, Bala; Rivers, Susan E.Teaching Note DARDEN-ENT-0223TN-EEntrepreneurshipTeaching note for product ENT-0223Starting at €0.00
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Creatividad e innovación. Cómo fomentarlas
Wilkinson, Helen; Cardona Soriano, PabloTechnical Note DPON-54Leadership and People ManagementEsta nota técnica tiene como objetivo ayudar al desarrollo personal de la competencia directiva de creatividad. Una empresa no es creativa e innovadora de por sí, como ente abstracto. Si lo es, es porque las personas que la integran son creativas. Ahora bien, el talento creativo ¿es sólo propiedad de unos pocos privilegiados o cualquier ser humano puede desarrollarlo? El talento se compone de actitud y aptitud, es decir, de predisposición y capac...Starting at €8.20
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SecureWorks - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0140TN-EEntrepreneurshipTeaching note for product ENT-0140Starting at €0.00
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3 Fellers Bakery - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0137TN-EEntrepreneurshipTeaching note for product ENT-0137Starting at €0.00
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Ascend Ventures into Education - Teaching Note
Fairchild, Gregory B.Teaching Note DARDEN-ENT-0058TN-EEntrepreneurshipTeaching note for product ENT-0058Starting at €0.00
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RelayFoods.com: Media Mix - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0177TN-EEntrepreneurshipTeaching note for product ENT-0177Starting at €0.00
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Students Helping Honduras - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0105TN-EEntrepreneurshipTeaching note for product ENT-0105Starting at €0.00