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El Banco Asturiano: ¿Un banco digital
Soley, JorgeCaso F-908Dirección estratégica, Finanzas, Innovación y cambioEl caso trata de la implantación de la tecnología informática en la banca, el concepto de multicanalidad y la realidad de la banca de las operaciones online. Se explica la evolución de la banca tradicional a la banca digital en un periodo mínimo de cinco años.Desde 8,20 €
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Banco Asturiano: A Digital Bank
Soley, JorgeCaso F-908-EDirección estratégica, Finanzas, Innovación y cambioThis case deals with the implementation of information technology in banking, the concept of multichannel systems and the reality of online banking transactions. It explains the evolution from traditional banking to digital banking over a minimum period of five years.Desde 8,20 €
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Enman Oil, Inc. (F)
Hawkins, David F.Caso HBS-111057-EContabilidad y controlCompany pursues ways to reduce its debt to equity ratio by resorting to off balance sheet debt transactions.Desde 5,74 €
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Cosmeticos de Espana, S.A. (F)
Hawkins, David F.Caso HBS-115020-EContabilidad y controlDesde 5,74 €
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Cosm ticos de Espa a, S.A. (A) (B) (C) (D) (E) (F), Teaching Note
Hawkins, David F.Nota del Instructor HBS-112053-EContabilidad y controlTeaching Note for 111-019, 111-020, 111-021, 111-030, and 111-119.Desde 0,00 €
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C&F Consulting, Inc.
Alison Konrad; Ken MarkCaso IVEY-9B14C024-ELiderazgo y Dirección de personasIn July 2009, C&F Consulting, Inc., based in Toronto, sends a team of five brand strategists to work with a client in China on marketing and advertising for a car brand specific to the North American market. The team, consisting of four men and one woman, often meet for dinner after their day’s work, which consists of conducting a crash course in North American-style marketing for the Chinese client’s cohort of new recruits. The woman feels that ...Desde 8,20 €
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Henkel Ibérica: El relanzamiento de Conejo Vajillas
Carrasco, M.; Farrero, E.; Nueno, José LuisCaso M-908MarketingEn octubre de 1985, la adquisición de S.A. Casamitjana Mensa (líder en el mercado español de lejías), por parte del grupo Henkel Ibérica, S.A. (uno de los principales fabricantes de productos químicos, adhesivos, higiene, cosmética, etc.), plantea la problemática de la gestión de las actividades de marketing y ventas de la empresa resultante de esta absorción. En concreto, la integración de las marcas de Casamitjana, la fuerza de ventas, la gesti...Desde 8,20 €
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The Business Case for the F-22 Raptor
Cross, TomCaso DARDEN-S-0188-EDirección estratégicaThe F-22 was the world’s first fifth generation and most capable fighter aircraft. It combined very low observable stealth, supercruise speed, extreme agility, high tactical maneuver ceiling, and information fusion for unmatched "first look, first shot, first kill" capability. Technology challenges caused its development to exceed cost and schedule estimates. Procurement quantities were reduced from 750 to 187 aircraft due to the OSD "buy to budg...Desde 8,20 €
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Henkel Ibérica: The Relaunching of Conejo Vajillas
Carrasco, M.; Farrero, E.; Nueno, José LuisCaso M-908-EMarketingIn October 1985, S.A. Casamitjana Mensa (leader on the Spanish bleach market) was acquired by the Henkel Ibérica, S.A. Group (one of the biggest manufacturers of chemical products, adhesives, hygiene products, cosmetics, etc.). The takeover caused the new company problems managing marketing and sales. The problem was integrating Casamitjana's brands, sales force, distribution management and manufacturing operations into Henkel's company structure...Desde 8,20 €
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F. Mayer Imports: Hedging Foreign Currency Risk
Wallace FanCaso IVEY-9B17N004-EDirección estratégica, FinanzasIn September 2014, F. Mayer Imports Pty. Ltd., an Australian gourmet food importer, had a narrow window of opportunity to potentially protect its budget exchange rate for the rest of that, and the following, financial year. With imports such as European butter, chocolate, and cheese, the company procured a significant portion of its product in euros. The Australian dollar to euro exchange (AUD/EUR) dropped from a high of 0.7027 in October 2013 to...Desde 8,20 €