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    1. Grupo Aramón: Snow and Mountain Tourism: Managing media relations

      Sanders, Karen; Paniagua Granados, Francisco Javier
      Case M-1268-E
      Knowledge and Communication, Leadership and People Management
      Grupo Aramón is a publicly-owned corporation dedicated to the world of snow tourism. The Group was founded in 2002 to "promote socio-economic development in the regions in which it operates by creating a range of modern and innovative ski and mountain tourism facilities." Grupo Aramón consists of five ski resorts in the autonomous community of Aragón and is defined as "the foremost Spanish group for snow and mountain tourism." The company's commu...

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    2. Grupo Aramón: turismo de nieve y de montaña

      Sanders, Karen; Paniagua Granados, Francisco Javier
      Case M-1268
      Knowledge and Communication, Leadership and People Management
      El Grupo Aramón es una sociedad anónima de titularidad pública dedicada al mundo del turismo de nieve. El Grupo se fundó en el año 2002 con el fin de "impulsar el desarrollo económico social de las comarcas en las que opera, mediante la creación de una oferta de turismo de esquí y montaña moderna e innovadora". El Grupo Aramón está compuesto por cinco estaciones de esquí de la comunidad autónoma de Aragón y se define como "el primer grupo español...

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    3. CJ E&M: KCON Goes Global

      Ofek, Elie; Norris, Michael
      Case HBS-517083-E
      Marketing
      In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...

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    4. M e Terra and Unilever (A)

      Paine, Lynn Sharp; Costas, Ruth; Zogbi, Priscilla
      Case HBS-320075-E
      The case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...

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    5. CJ E&M: Creating a K-Culture in the U.S., Teaching Note

      Ofek, Elie; Norris, Michael
      Teaching Note HBS-516022-E
      Marketing
      This teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...

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    6. CJ E&M: Creating a K-Culture in the U.S.

      Ofek, Elie; Kim, Sang-Hoon; Norris, Michael
      Case HBS-515015-E
      Marketing
      Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...

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    7. Marilyn M.

      James E. Hatch; Larry Wynant; Steven Cox
      Case IVEY-9A97N005-E
      Finance
      Nancy Featherstone, an account manager with the Royal Bank, was assessing a client request for an expanded operating line of credit. Ashleigh Cosmetics Ltd., a Montreal-based manufacturer and distributor of women's cosmetics, planned to launch a new red lipstick line called Marilyn M. Ashleigh had applied for a $2,000,000 increase in its authorized operating line for a total of $4,500,000. The estimated increase was based partly on anticipated in...

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    8. Boston Consulting Group, The - Addendum to strategy consulting in Europe, 1997

      Rodríguez-Llauder, María Dolores; Bølset, N.; Vilà, Joaquim
      Case DG-1268-E
      Strategy
      Brief description of the profile of this strategy consulting company, covering the following aspects: historical developments, current position in the industry, basic strategic choices, basic organizational design, performance measures and current company challenges. Intended to be used as a complementary material to the industry case DG-1194-E Strategy consulting in Europe - 1997.

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    9. M&M Pizza

      Schill, Michael J.
      Case DARDEN-F-1691-E
      Finance
      This case is used in Darden's core first year finance course. The exercise introduces in a fun way the fundamentals of financial policy that are the foundation of corporate finance. It takes the textbook treatment of the Modigliani and Miller (M&M) principles and casts it in a case format. The case is accompanied by a teaching note for instructors and spreadsheets for both instructors and students. Moe Miller, the new managing director of M&M Piz...

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    10. Grofers: Re-Energizing Kirana Stores through M-Commerce

      Reema Khurana; Susmi Routray
      Case IVEY-9B16M120-E
      Strategy
      In 2014, the food and grocery industry in India experienced a surge in the online grocery market. Before that time, existing e-business players had largely avoided the online grocery market because of its complex logistics requirements and issues related to last-mile delivery, or reaching customers in remote areas. The rise of online grocery businesses raised concerns for brick-and-mortar stores, especially local kirana stores (corner stores), ab...

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