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El reto de la gestión de marketing multicanal
Clemares, Fuencisla; Nueno, José LuisCaso M-1346Dirección estratégica, MarketingJordi Catalá, fundador y director general de Sleeping (fabricante y distribuidor de productos de descanso y ropa de cama), había lanzado un canal de venta online hacía ya 5 años. El e commerce representaba el 10% de la actividad total de la compañía y estaba cerca de alcanzar el punto de equilibrio en términos de cuenta de resultados. La tensión entre los equipos de Marketing que lanzaban campañas tradicionales y los del canal online era cada vez...Desde 8,20 €
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The Challenge of Multichannel Marketing Management
Clemares, Fuencisla; Nueno, José LuisCaso M-1346-EDirección estratégica, MarketingIt had been five years since Jordi Catalá, the founder and CEO of Sleeping (a manufacturer and distributor of sleep-related products and bedding), had launched his company's online channel. E-commerce now accounted for 10% of total sales and was about to reach breakeven in terms of the income statement. Tension between the traditional and online marketing teams was high, and Jordi felt like they were unable to work together and take advantage of ...Desde 8,20 €
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The New M&A Playbook
Christensen, Clayton M.; Alton, Richard; Rising, Curtis; Waldeck, AndrewArtículo HBS-R1103B-EDirección estratégicaCompanies spend more than $2 trillion on acquisitions every year, yet the M&A failure rate is between 70% and 90%. Executives can dramatically increase their odds of success, the authors argue, if they understand how to select targets, how much to pay for them, and whether and how to integrate them. The most common reasons for making an acquisition include holding on to a premium position or cutting costs. But to realize those benefits, the acqui...Desde 8,20 €
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M-TRONICS (A)
Bower, Joseph L.; Applegate, Lynda M.Caso HBS-807156-EIniciativa emprendedoraThe new CEO of a small manufacturing firm pursues growth through the launch of Entrepreneurial Subsidiaries. While the firm grows revenues from $600 million to over $2 billion in 10 years, problems surface as the subsidiaries are integrated into the established businessDesde 8,20 €
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M-TRONICS (B)
Bower, Joseph L.; Applegate, Lynda M.Caso HBS-807157-EIniciativa emprendedoraSupplements the (A) case.Desde 5,74 €
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The New M&A Playbook (Spanish version)
Christensen, Clayton M.; Alton, Richard; Rising, Curtis; Waldeck, AndrewArtículo HBS-R1103BDirección estratégicaCompanies spend more than $2 trillion on acquisitions every year, yet the M&A failure rate is between 70% and 90%. Executives can dramatically increase their odds of success, the authors argue, if they understand how to select targets, how much to pay for them, and whether and how to integrate them. The most common reasons for making an acquisition include holding on to a premium position or cutting costs. But to realize those benefits, the acqui...Desde 8,20 €
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M&M Pizza
Schill, Michael J.Caso DARDEN-F-1691-EFinanzasThis case is used in Darden's core first year finance course. The exercise introduces in a fun way the fundamentals of financial policy that are the foundation of corporate finance. It takes the textbook treatment of the Modigliani and Miller (M&M) principles and casts it in a case format. The case is accompanied by a teaching note for instructors and spreadsheets for both instructors and students. Moe Miller, the new managing director of M&M Piz...Desde 8,20 €
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M. J. Tasman (B)
Horniman, Alexander B.; Brewster, MichaelCaso DARDEN-OB-0972-ELiderazgo y Dirección de personasM. J. Tasman was quite disappointed with the first year's engagement scores. He puts his new plan into action and the results don't change. In an attempt to deal with his problem, he gets some specific feedback as to what he might do differently.Desde 5,74 €
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M. J. Tasman (A)
Horniman, Alexander B.; Brewster, MichaelCaso DARDEN-OB-0971-ELiderazgo y Dirección de personasM. J. Tasman had made the transition to his new organization, having been quite successful in a smaller one. After the first year he was shocked to see the "engagement scores" put forth by his people. He wondered how this could be and what he could do differently.Desde 8,20 €
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Making Relationships Work: A Conversation with Psychologist John M. Gottman
Gottman, John M.; Coutu, DianeArtículo HBS-R0712B-ELiderazgo y Dirección de personasUnless you're a hermit, you can't avoid relationships. And your professional career certainly won't go anywhere if you don't know how to build strong, positive connections. Leaders need to connect deeply with followers if they hope to engage and inspire them. Despite the importance of interpersonal dynamics in the workplace, solid research on the topic is only now beginning to emerge--and psychologist John M. Gottman, executive director of the Re...Desde 8,20 €