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OpenAI: outcome-based pricing using willingness-to-pay surveys and conjoints

By Aparicio, Diego / Bertolotto, Manuel

Marketing

Collection: IESE (España)

Ref.: M-1446-E

Published: Jul 2, 2026

Format: PDF

Pages: 4

Language: English

€8.53 PVP Institution

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Teaching Note Exc. professors

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OpenAI: outcome-based pricing using willingness-to-pay surveys and conjoints

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