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2 results found for your search "MN-401":
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UX: creando la mejor experiencia del usuario
Ferrándiz, Luis; Villanueva, Julian; Balmaseda, CarmenTechnical Note MN-401Decision Analysis, EconomicsUser Experience o experiencia de usuario es el proceso de interacción entre un usuario y una página web o aplicación de una marca, lo que genera una sensación o impresión de esta. Dicho proceso incluye tanto el descubrimiento como las fases de conocimiento de la marca, la interacción con el plano digital, las cuestiones que surgen durante la etapa de compra y la percepción que se ha ido creando.Starting at €6.75
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UX: Creating the Best User Experience
Ferrándiz, Luis; Villanueva, Julian; Balmaseda, CarmenTechnical Note MN-401-EDecision Analysis, EconomicsUser Experience is the interaction process between a user and a brand's website or application, which leads to a sense or impression of it. This process includes both discovering and all the phases of getting to know the brand, interacting with the digital plane, the issues that arise during the purchase stage, and the perception created.Starting at €6.75
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Taxi!
Gual, JordiCase ASE-401-EEconomicsThis case discusses regulation of the taxi sector in the metropolitan area of Barcelona. The analysis focuses on the economic effects of the regulations affecting fares and entry in the sector.Starting at €6.75
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Laia Bertran (D): New Hurdles, New Challenges
Las Heras, Mireia; Chinchilla, Nuria; Bertran, LaiaCase DPO-401-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementCase D describes the events that occur in the lives of Jordi and Laia from 2008, the year in which case C ends, to 2015, when Jordi is offered a transfer to the United States as general manager of a subsidiary of the company he works for. During this time, Laia and Jordi have their second daughter; Jordi overcomes two cancers and graduates from the IESE's Executive MBA program; and Laia makes a good recovery from her illness, works very hard (and...Starting at €6.75
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Redes de operación y cálculo de políticas en una cadena de suministro
Riverola, JosepTechnical Note PN-401Service and Operations ManagementEsta nota técnica describe cómo calcular las políticas de operación en una red de operaciones, tratando el caso más básico de operación de la red, que consiste en suponer demanda determinista y constante en el tiempo.Starting at €6.75
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Laia Bertran (D): Nuevos obstáculos, nuevos retos
Las Heras, Mireia; Chinchilla, Nuria; Bertran, LaiaCase DPO-401Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl caso D describe los acontecimientos sucedidos en las vidas de Jordi y Laia desde 2008, año en que finaliza el caso C, hasta 2015, cuando proponen a Jordi un traslado a Estados Unidos como director general de la filial de la empresa en la que trabaja. Durante este tiempo, Laia y Jordi han tenido su segunda hija y Jordi ha superado dos cánceres y se ha graduado del EMBA del IESE. Por su parte, durante estos años, Laia se ha recuperado notablemen...Starting at €6.75
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Estructura óptima de capital: Una aplicación del modelo de valoración por el arbitraje de precios bajo condiciones de incertidumbre (I)
Santomá, JavierTechnical Note FN-401FinanceLa nota presenta el modelo conceptual que permite definir las condiciones de arbitraje en entorno con incertidumbre. Una economía sencilla sirve de soporte para este modelo que podrá ser utilizado en el análisis de numerosos problemas realcionados con las finanzas de empresa.Starting at €6.75
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Business Ethics in Action
Melé, DomènecBook BK-401-EBusiness Ethics and Corporate Social ResponsibilityThe book brings together a number of readable and accessible short cases with a solid theoretical foundation. It is in five parts: foundations; the individual within the organization; managerial ethics and corporate governance ethics; organizational ethics; and societal business ethics. The book adopts what we callthe Person-Centered Approach, in which human virtues are central because they shape character and bring about human excellence. This a... -
Elección del mercado (A)
Font, VicenteTechnical Note MN-158MarketingSistemática para elegir el mercado más interesante para competir en cada momento. Variables a tener en cuenta. Material suplementario: MN-165 Segmentación del mercado (B).Starting at €6.75
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Issues in Assessing the Impact of Social Investment: The Local Initiatives Support Corporation (A)
Von Hoffman, Alexander; Zimmerman, Peter; Moore, MarkCase HBS-HKS401-EIn the early 1980s, The Ford Foundation, among other funders, help create a new type of organization designed to finance the renewal of older, inner city neighborhoods, both through housing renovation and other investments. The Local Initiatives Support Corporation will not undertake projects itself but, instead, will serve as a sort of bank, choosing among proposals submitted by nonprofit development entities. But LISC was by no means making no-...Starting at €6.75