This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Holaluz y el Pacto Verde de la UE
Sachon, MarcCase OIT-1Service and Operations ManagementEn diciembre de 2021 Carlota Pi, cofundadora y CEO de Holaluz, la primera comercializadora de electricidad online de España, se disponía a escuchar a un grupo de alumnos del programa Executive MBA de una importante escuela de dirección de empresas del país. Les había encargado que hallaran soluciones a algunos de los retos que enfrentaba su compañía. Holaluz se diferenciaba de otras empresas del sector por su apuesta por la energía 100% verde y p...Starting at €8.20
-
Holaluz and the EU Green Deal
Sachon, MarcCase OIT-1-EService and Operations ManagementIn December 2021, Carlota Pi, co-founder and CEO of Holaluz, was ready to listen. She had tasked a group of experienced executive MBA students at her alma mater, a leading business school in North-East Spain, to find solutions to some of the challenges Holaluz was facing. As she settled into her seat, the same professor who had taught her as a student in the same program went through the agenda for the afternoon before calling the first of severa...Starting at €8.20
-
IESE Insight. Número 1. Segundo trimestre 2009
IESE InsightMagazine REV-1Accounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyEl primer número de la revista IESE Insight ofrece cuatro visiones acerca de lo que pueden hacer los directivos para gestionar la incertidumbre en los negocios. Santiago Álvarez de Mon (IESE) analiza el carácter incierto de la profesión de directivo. Rita Gunther McGrath (Columbia Business School de Nueva York) enseña a cultivar una mentalidad emprendedora para gestionar proyectos cuando desconocemos sus posibilidades de éxito. George West...Starting at €22.00
-
IESE Insight. Issue 1. Second quarter 2009
IESE InsightMagazine REV-1-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyThe launch edition of the IESE Insight review offers four visions to help managers deal with situations of uncertainty in business. Santiago Álvarez de Mon (IESE) explores the keys to embracing uncertainty, helping managers to increase their ethical capital. Rita McGrath (Columbia) presents a portfolio of opportunities that managers can employ to create conditions for internally generated growth. George Westerman (MIT) and Richard Hunter (...Starting at €22.00
-
Enbos Neuro: la app de pacientes
Ribera, JaumeCase OIT-38Service and Operations ManagementEl caso presenta la situación de una gestora de proyectos encargada de la implementación de una app para seguimiento de pacientes neurológicos, a la que se le pide que justifique el avance de su proyecto a las pocas semanas de su lanzamiento. Ella cree que todo va bien, incluso un poco adelantado respecto a lo previsto, pero las percepciones de su jefe difieren bastante. El caso proporciona información sobre el cronograma original, el avance en l...Starting at €8.20
-
Martian Rocket Products
Serrano, Alejandro; Ribera, JaumeCase OIT-36-EService and Operations ManagementThe case describes the situation faced by MRP, a manufacturer of parts for the aerospace industry. Mamagers have to decide how many parts of each component should be ordered from the suppliers.Starting at €8.20
-
Más allá del 20/20: el modelo del Instituto Oftalmológico Fernández-Vega
Serrano, Alejandro; Moscoso, PhilipCase OIT-26Innovation and Change, Service and Operations ManagementEl Instituto Oftalmológico Fernandez-Vega situado en Oviedo (Asturias) es, posiblemente, la clínica más conocida de España en su especialidad. No solo destaca por su altísima calidad médica, sino que, además, ha ido optimizado la prestación de sus servicios para mejorar la experiencia del cliente. Ante una creciente demanda de sus servicios médicos, la dirección del Instituto debe decidir entre varias opciones para aumentar la capacidad de la clí...Starting at €8.20
-
Henkel: el viaje de la transformación digital (versión resumida)
Jané, JoanCase OIT-25Information Technologies, Leadership and People Management, Service and Operations Management, StrategyEl caso es una versión abreviada del caso original de Henkel en la que se hace hincapié en las dimensiones empresariales del viaje de la transformación digital y se minimizan los detalles técnicos. Resume la evolución de la cadena de suministro y las operaciones de fabricación de la división de Detergentes y Cuidado del Hogar de Henkel del 2011 al 2020. Dirk Holbach, vicepresidente corporativo sénior de la cadena de suministro, se erige como la f...Starting at €8.20
-
Distribution Strategy at Mango
Martínez de Albéniz, VictorCase OIT-33-EService and Operations ManagementAntonio Pascual, director of Supply Chain at Mango, was reviewing the initial supply chain indicators for 2021 and reflecting over the struggles of recent months. In March 2020, the COVID-19 pandemic had triggered a global health crisis and caused a severe downturn that had been particularly difficult for fashion retailers, due to the forced closure of stores for many months. Fortunately, Mango had stood strong, with online sales growing signific...Starting at €8.20
-
Beyond 20/20: The model of the Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCase OIT-26-EInnovation and Change, Service and Operations ManagementThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Starting at €8.20