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Starbucks Reinvention Strategy: Store Automation and Growth
Moscoso, Philip; Isaac Sastre Boquet; Lago, AlejandroCaso OIT-13-EServicios y operaciones, Tecnologías de la informaciónIn September 2022, Schultz presented Starbucks' new Reinvention strategy at the company's investor day in Seattle (U.S.). He claimed that the Reinvention strategy plan addressed the key issues the company faced, as follows: resolving the growing tensions with its U.S. workers, adjusting its value proposition to the shifts in consumer preferences, deploying more store automation, and reactivating its global expansion, primarily in China. During th...Desde 8,20 €
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IESE Insight. Issue 13. Second Quarter 2012
IESE InsightRevista REV-31-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Gobierno corporativo, Liderazgo y Dirección de personasIESE's Rafael Andreu and Josep M. Rosanas make seven key recommendations to move us toward a more humanistic model of management. Claudia Peus (TUM School of Management, Technische Universität München) looks at some humanistic leadership principles underpinning successful organizations, and offers guidelines for managers on the factors that are hugely important for managing organizational change initiatives effectively. Michael Pirson (Fordham Un...Desde 22,00 €
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Calle 13: The Urban Band Route to Fame
Valerie Rivera Lozada; Victor QuiñonesCaso IVEY-9B13A035-EMarketingA Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton scene that is predominant in Latin America. This redefinition includes political and social backlash towards the leaders of various countries, including the band members’ homeland of Puerto Rico. While the group’s political and social criticism results in some welcome exposure for the musicians, it also results in cancelled shows. The group wants to ex...Desde 8,20 €
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Born in the U.S.A... and Priced by Ticketmaster: Bruce Springsteen and The E-Street Band 2023 Tour
Markakis, Mihalis; Sabrià, FedeCaso OIT-6-EServicios y operacionesBruce Springsteen and his E-Street Band were preparing for their long-awaited 2023 Tour in the US and Europe, when tickets for the concerts went on sale in the summer of 2022 through Ticketmaster. As demand for tickets was expected to exceed supply, the artist and his manager decided to allocate part of these tickets to Ticketmaster's Official Platinum Seats program, which meant that they would be priced dynamically, similarly to the standard pra...Desde 8,20 €
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Strategy Execution Module 13: Identifying Strategic Risk
Simons, Robert L.Caso HBS-117113-EDirección estratégicaThis module reading begins by describing the three sources of strategic risk - operations risk, asset impairment risk, and competitive risk - and demonstrates how these risks can undermine an entire business. To assist in the identification of these risksDesde 8,20 €
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Calle 13: The Urban Band Route to Fame (Spanish version)
Valerie Rivera Lozada; Victor QuiñonesCaso IVEY-9B13AS035MarketingA Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton scene that is predominant in Latin America. This redefinition includes political and social backlash towards the leaders of various countries, including the band members’ homeland of Puerto Rico. While the group’s political and social criticism results in some welcome exposure for the musicians, it also results in cancelled shows. The group wants to ex...Desde 8,20 €
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IESE Insight. Número 13. Segundo trimestre 2012
IESE InsightRevista REV-31Dirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Gobierno corporativo, Liderazgo y Dirección de personasLa credibilidad de la empresa y otras instituciones está en mínimos históricos. Ante esta realidad, el dossier del número 13 de la revista IESE Insight plantea la necesidad de un golpe de timón humanista como el mejor camino para que los negocios vuelvan a funcionar. Los profesores del IESE Rafael Andreu y Josep Maria Rosanas repasan los planteamientos que nos han llevado hasta aquí y proponen siete pilares para situar de nuevo los valore...Desde 22,00 €
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The HBR Guide to Better Business Writing: 13. Be a Stickler for Continuity
Garner, Bryan A.Capítulo de Libro HBS-7762BC-EThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 13, Be a Stickler for Continuity (5 page...Desde 8,20 €
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Martian Rocket Products
Serrano, Alejandro; Ribera, JaumeCaso OIT-36-EServicios y operacionesThe case describes the situation faced by MRP, a manufacturer of parts for the aerospace industry. Mamagers have to decide how many parts of each component should be ordered from the suppliers.Desde 8,20 €
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Enbos Neuro: la app de pacientes
Ribera, JaumeCaso OIT-38Servicios y operacionesEl caso presenta la situación de una gestora de proyectos encargada de la implementación de una app para seguimiento de pacientes neurológicos, a la que se le pide que justifique el avance de su proyecto a las pocas semanas de su lanzamiento. Ella cree que todo va bien, incluso un poco adelantado respecto a lo previsto, pero las percepciones de su jefe difieren bastante. El caso proporciona información sobre el cronograma original, el avance en l...Desde 8,20 €