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Starbucks Reinvention Strategy: Store Automation and Growth
Moscoso, Philip; Isaac Sastre Boquet; Lago, AlejandroCaso OIT-13-EServicios y operaciones, Tecnologías de la informaciónIn September 2022, Schultz presented Starbucks' new Reinvention strategy at the company's investor day in Seattle (U.S.). He claimed that the Reinvention strategy plan addressed the key issues the company faced, as follows: resolving the growing tensions with its U.S. workers, adjusting its value proposition to the shifts in consumer preferences, deploying more store automation, and reactivating its global expansion, primarily in China. During th...Desde 8,20 €
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Calle 13: The Urban Band Route to Fame
Valerie Rivera Lozada; Victor QuiñonesCaso IVEY-9B13A035-EMarketingA Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton scene that is predominant in Latin America. This redefinition includes political and social backlash towards the leaders of various countries, including the band members’ homeland of Puerto Rico. While the group’s political and social criticism results in some welcome exposure for the musicians, it also results in cancelled shows. The group wants to ex...Desde 8,20 €
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Strategy Execution Module 13: Identifying Strategic Risk
Simons, Robert L.Caso HBS-117113-EDirección estratégicaThis module reading begins by describing the three sources of strategic risk - operations risk, asset impairment risk, and competitive risk - and demonstrates how these risks can undermine an entire business. To assist in the identification of these risksDesde 8,20 €
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Born in the U.S.A... and Priced by Ticketmaster: Bruce Springsteen and The E-Street Band 2023 Tour
Markakis, Mihalis; Sabrià, FedeCaso OIT-6-EServicios y operacionesBruce Springsteen and his E-Street Band were preparing for their long-awaited 2023 Tour in the US and Europe, when tickets for the concerts went on sale in the summer of 2022 through Ticketmaster. As demand for tickets was expected to exceed supply, the artist and his manager decided to allocate part of these tickets to Ticketmaster's Official Platinum Seats program, which meant that they would be priced dynamically, similarly to the standard pra...Desde 8,20 €
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Calle 13: The Urban Band Route to Fame (Spanish version)
Valerie Rivera Lozada; Victor QuiñonesCaso IVEY-9B13AS035MarketingA Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton scene that is predominant in Latin America. This redefinition includes political and social backlash towards the leaders of various countries, including the band members’ homeland of Puerto Rico. While the group’s political and social criticism results in some welcome exposure for the musicians, it also results in cancelled shows. The group wants to ex...Desde 8,20 €
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IESE Insight. Issue 13. Second Quarter 2012
IESE InsightRevista REV-31-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Gobierno corporativo, Liderazgo y Dirección de personasIESE's Rafael Andreu and Josep M. Rosanas make seven key recommendations to move us toward a more humanistic model of management. Claudia Peus (TUM School of Management, Technische Universität München) looks at some humanistic leadership principles underpinning successful organizations, and offers guidelines for managers on the factors that are hugely important for managing organizational change initiatives effectively. Michael Pirson (Fordham Un...Desde 22,00 €
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IESE Insight. Número 13. Segundo trimestre 2012
IESE InsightRevista REV-31Dirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Gobierno corporativo, Liderazgo y Dirección de personasLa credibilidad de la empresa y otras instituciones está en mínimos históricos. Ante esta realidad, el dossier del número 13 de la revista IESE Insight plantea la necesidad de un golpe de timón humanista como el mejor camino para que los negocios vuelvan a funcionar. Los profesores del IESE Rafael Andreu y Josep Maria Rosanas repasan los planteamientos que nos han llevado hasta aquí y proponen siete pilares para situar de nuevo los valore...Desde 22,00 €
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The HBR Guide to Better Business Writing: 13. Be a Stickler for Continuity
Garner, Bryan A.Capítulo de Libro HBS-7762BC-EThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 13, Be a Stickler for Continuity (5 page...Desde 8,20 €
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Multiasistencia: 1994-2002 (B)
Molero E.; Quintanilla, JavierCaso DPO-13Liderazgo y Dirección de personasContinuación del caso Multiasistencia: 1994-2002 (A). En esta parte (B) se describen los nuevos retos que se plantea la presidencia de Multiasistencia ante los problemas generados en la compañía durante los cuatro últimos años.Desde 5,74 €
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Casa Vicens: Pricing Strategy in Gaudí's First House
Markakis, MihalisCaso OIT-9-EServicios y operacionesCasa Vicens, the first house that the famous modernist architect Antoni Gaudí designed in the city of Barcelona, opened its gates to the public for the first time in 2017. This case looks at the challenges that its management team faced in late 2022, the year that the young company returned to its pre-pandemic levels of business. Specifically, Casa Vicens could be accommodating many more visitors than it did at the time, and revenues had to incre...Desde 8,20 €