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Casa Vicens: Pricing Strategy in Gaudí's First House
Markakis, MihalisCase OIT-9-EService and Operations ManagementCasa Vicens, the first house that the famous modernist architect Antoni Gaudí designed in the city of Barcelona, opened its gates to the public for the first time in 2017. This case looks at the challenges that its management team faced in late 2022, the year that the young company returned to its pre-pandemic levels of business. Specifically, Casa Vicens could be accommodating many more visitors than it did at the time, and revenues had to incre...Starting at €8.20
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IESE Insight. Número 9. Segundo trimestre 2011
IESE InsightMagazine REV-9Business Ethics and Corporate Social Responsibility, Decision Analysis, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyLas redes sociales lo están cambiando todo y las empresas no pueden ser ajenas a esta gran revolución. En el dossier de este número de la revista IESE Insight Soumitra Dutta, de INSEAD, propone cinco estrategias para potenciar las organizaciones totalmente en red. Evgeny Káganer, del IESE, y Emmanuelle Vaast, de la Universidad McGill, identifican 18 temas recurrentes para guiar el uso de las redes sociales en el lugar de trabajo. Además, G...Starting at €22.00
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IESE Insight. Issue 9. Second Quarter 2011
IESE InsightMagazine REV-9-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategySoumitra Dutta (INSEAD) proposes five strategies that companies can pursue to push their organizations toward becoming fully networked enterprises. Evgeny Káganer (IESE) & Emmanuelle Vaast (McGill University) identify 18 recurring policy themes that guide the use of social media in the workplace. Guillermo Armelini (ESE) & Julián Villanueva (IESE) recommend how to define a social media plan to start conversations and build brand recognition. Anto...Starting at €22.00
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Leading with an Enterprise Perspective: The 9 Cs Model
Weiss; Elliott N.; Yemen; Gerry; Maiden; Stephen E.Technical Note DARDEN-OM-1601-EService and Operations ManagementWhile managers of both for-profit and not-for-profit organizations often focus on their area of specific expertise; true success comes only from taking a complete enterprise perspective. Organizations must focus on global; not local; optimization across all functional areas; not just one. In this note; we present a model based on nine interrelated areas that when jointly considered will increase the likelihood of enterprise success. This note pre...Starting at €8.20
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Born in the U.S.A... and Priced by Ticketmaster: Bruce Springsteen and The E-Street Band 2023 Tour
Markakis, Mihalis; Sabrià, FedeCase OIT-6-EService and Operations ManagementBruce Springsteen and his E-Street Band were preparing for their long-awaited 2023 Tour in the US and Europe, when tickets for the concerts went on sale in the summer of 2022 through Ticketmaster. As demand for tickets was expected to exceed supply, the artist and his manager decided to allocate part of these tickets to Ticketmaster's Official Platinum Seats program, which meant that they would be priced dynamically, similarly to the standard pra...Starting at €8.20
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Tilt, 9. Busting Myths in the Marketplace Wars
Dawar, NirajBook Chapter HBS-0009BC-EMarketingChapter 9, Busting Myths in the Marketplace Wars (28 pages), launches a three-chapter section on strategic implications of a tilt strategy. The author challenges six assumptions about upstream business strategy and suggests new approaches. First, he explains that market leadership is determined by which product delivers the best on the critical criteria for that market. Second, he shows leading customer desires is the key to market success. Third...Starting at €8.20
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Chapter Nine: LIE #9 Leadership is a thing
Buckingham, Marcus; Goodall, AshleyBook Chapter HBS-1040BC-EForget what you know about the world of work. You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. This provocative, inspiring book shows that there are some big lies--distortions, faulty assumptions, wrong thinking--...Starting at €8.20
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The HBR Guide to Better Business Writing: 9. Learn to Summarize-Accurately
Garner, Bryan A.Book Chapter HBS-7746BC-EThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 9, Learn to Summarize-Accurately (3 page...Starting at €8.20
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The Essential Financial Toolkit: Tool 9 - Multiples
Estrada, JavierTechnical Note FN-563-EFinanceThis note discusses stock valuation using relative valuation ratios, typically referred to as multiples. These multiples are widely used by equity analysts and widely discussed in the financial press. Their popularity is largely due to their simplicity but, as discussed in this case, this simplicity may be deceiving, may lead to faulty analyses, and ultimately to wrong investment decisions.Starting at €8.20
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Herramientas financieras esenciales: Herramienta 9 - Múltiplos
Estrada, JavierTechnical Note FN-563FinanceEn esta nota se analiza la valoración de acciones mediante los ratios de valoración relativa conocidos generalmente como múltiplos. Estos múltiplos son utilizados por un gran número de analistas financieros y debatidos ampliamente en la prensa financiera. Su popularidad se debe principalmente a su simplicidad, pero como comentaremos más adelante, esta simplicidad puede ser engañosa, llevar a análisis incorrectos y, en última instancia, a decision...Starting at €8.20