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Aeropuerto Berlin Brandenburg International
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142Innovation and Change, Service and Operations Management, StrategyJusto después de la reunificación alemana de 1990, se prepararon planes para crear un nuevo único aeropuerto para concentrar todo el tráfico de la nueva capital Berlín. 25 años más tarde, el aeropuerto internacional Berlín Brandenburgo (BER) aún no estaba operativo. El proyecto acumulaba errores y había presenciado ya cuatro retrasos, debidos principalmente al sistema de detección de incendios. A finales de diciembre de 2014, el consejo superviso...Starting at €8.20
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Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
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Nomiconta (A)
Canals, Agustí; García Pont, CarlosCase M-1142MarketingEste caso presenta la apuesta de una empresa para producir y comercializar un producto que permita llevar contabilidades vía Internet; y como en toda aventura empresarial, el plan de lanzamiento se convierte en la clave para decidir el éxito o fracaso de este nuevo producto.Starting at €8.20
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P-Will at DISCO
Bernstein, Ethan S.; Jinjo, Naoko; Sakuma, YunaCase HBS-419035-ELeadership and People ManagementWhy don't other companies adopt the P-Will system? What were the conditions under which P-Will would work-and not work?Starting at €8.20
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Nomiconta (A)
Canals, Agustí; García Pont, CarlosCase M-1142-EMarketingThe case presents an entrepreneurial venture to produce and market a web-based accounting system. As always, the launch plan will be crucial in determining the success or failure of the new product.Starting at €8.20
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J. P. Morgan
Tedlow, Richard S.; Ruben, DavidCase HBS-810052-EEntrepreneurshipAn account of J.P. Morgan's remarkable career in government, railroad, and industrial finance.Starting at €8.20
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Applying Data Science and Analytics at P&G
Datar, Srikant M.; Mehta, Sarah; Hamilton, PaulCase HBS-121006-EInformation TechnologiesSet in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G's approach to data management and governance, and reviews the challenStarting at €8.20
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Jesús de Benito en S&P (A)
Stein, Guido; Vázquez- Dodero, Juan CarlosCase ASN-53Business Ethics and Corporate Social Responsibility, EntrepreneurshipEn noviembre de 1999, después de años de duro trabajo, Jesús de Benito, propietario y director general de S&P, empresa que implantaba SAP y otros servicios informáticos, vislumbraba la posibilidad de trasformar la empresa que había creado en una importante suma de dinero.Starting at €8.20
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P&G Canada: Old Company, New Tricks
Hall, Brian J.; Chang, Tiffany Y.; Hall, Theresa MorinCase HBS-916019-ELeadership and People ManagementP&G Canada faces ongoing global pressure to increase productivity and reduce spending. Thom Lachman, President of P&G Canada, is seemingly out of options that will make a large enough impact without harming the business, until the idea of a radical space reduction strikes him. The case follows Lachman, working closely with Country HR Manager Jane Lewis, from idea inception to the eve of the company-wide transition to a dramatically scaled-down an...Starting at €8.20
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Jesús de Benito at S&P (A)
Stein, Guido; Vázquez- Dodero, Juan CarlosCase ASN-53-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipIn November 1999, after years of hard work, Jesús de Benito, owner and CEO of S&P, a company that implemented SAP and other IT services, saw an opportunity to turn the company he had created into a large sum of money.Starting at €8.20