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AVE: ¿sostenibilidad en el servicio o reinventarse
Munoz-Seca, BeatrizCaso P-1168Servicios y operacionesEl caso narra las actuaciones llevadas a cabo por la Unidad de Negocio (UN) de la Alta Velocidad de Renfe desde su creación hasta la consecución del Premio Europeo para la Calidad. La UN afronta ahora nuevos retos en un marco desregularizado y con la ampliación de sus servicios. Este caso está basado en el caso "AVE y la búsqueda de la excelencia en el servicio" de la misma autora (P-1017).Desde 8,20 €
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AVE: Sustainable Service or Self-reinvention
Munoz-Seca, BeatrizCaso P-1168-EServicios y operacionesThis case discusses the actions taken by the Renfe High-Speed Business Unit from when it was created until it won the European Quality Prize. The Business Unit is now facing new challenges in a deregulated environment and with expanded services. This publication is based on the case AVE and the Quest for Outstanding Service by the same authorDesde 8,20 €
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P-Will at DISCO
Bernstein, Ethan S.; Jinjo, Naoko; Sakuma, YunaCaso HBS-419035-ELiderazgo y Dirección de personasWhy don't other companies adopt the P-Will system? What were the conditions under which P-Will would work-and not work?Desde 8,20 €
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Medicine, Management, and Mergers: An Interview with Merck's P. Roy Vagelos
Vagelos, P. Roy; Nichols, Nancy A.Artículo HBS-94611-EDirección estratégicaOn November 1, 1994, P. Roy Vagelos retired after nearly 20 years at Merck. As head of the research labs from 1975 to 1985 and then as CEO, Vagelos turned Merck into a pharmaceutical powerhouse through a series of breakthrough drugs. More recently, Vagelos shocked this once conservative corner of the medical industry with Merck's acquisition of the prescription-benefits-management company (PBM) Medco Containment Services, which provides prescript...Desde 8,20 €
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AES Corporation (B): Global Sourcing Initiative
Laseter, Timothy M.; Ranjan, RajivCaso DARDEN-OM-1168-EServicios y operacionesThis case describes the process and presents the results of the reverse auction for electric meters forecast in the A case.Desde 5,74 €
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Brighter Smiles for the Masses--Colgate vs. P&G
Oberholzer-Gee, Felix; Yao, Dennis; Azevedo Jorge, FilipaCaso HBS-706435-EDirección estratégicaIn 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate Palmolive Co., scrambling because several patents protected the strips, making it difficult for Colgate to copy the invention. But in September 2002, t...Desde 8,20 €
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P&G Japan: The SK-II Globalization Project
Bartlett, Christopher A.Caso HBS-303003-EConocimiento y comunicaciónTraces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global businesDesde 8,20 €
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Applying Data Science and Analytics at P&G
Datar, Srikant M.; Mehta, Sarah; Hamilton, PaulCaso HBS-121006-ETecnologías de la informaciónSet in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G's approach to data management and governance, and reviews the challenDesde 8,20 €
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J. P. Morgan
Tedlow, Richard S.; Ruben, DavidCaso HBS-810052-EIniciativa emprendedoraAn account of J.P. Morgan's remarkable career in government, railroad, and industrial finance.Desde 0,00 €
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Jesús de Benito en S&P (A)
Stein, Guido; Vázquez- Dodero, Juan CarlosCaso ASN-53Ética empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedoraEn noviembre de 1999, después de años de duro trabajo, Jesús de Benito, propietario y director general de S&P, empresa que implantaba SAP y otros servicios informáticos, vislumbraba la posibilidad de trasformar la empresa que había creado en una importante suma de dinero.Desde 8,20 €