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Amazon y mybabyallergy.com: Decisiones de e-commerce para una start-up
Jané, JoanCaso P-1172Análisis de decisiones, Dirección estratégica, Marketing, Servicios y operacionesLa entrada en Amazon suele actuar como un auténtico revulsivo para el negocio de cualquier empresa, ya que las ventas tienden a dispararse. Pero también es verdad que implica contrapartidas que no se pueden pasar por alto. Amazon, líder indiscutible en la venta online de todo tipo de productos, se ha convertido en una plataforma única para el posicionamiento y el desarrollo comercial de miles de compañías. Especialmente, para las de menor tamaño,...Desde 8,20 €
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Amazon and mybabyallergy.com: E-commerce Decisions for a Retail Start-Up
Jané, JoanCaso P-1172-EAnálisis de decisiones, Dirección estratégica, Marketing, Servicios y operacionesGoing on Amazon usually acts as a real spur for any firm's business, since sales tend to shoot up. But it is also true that it involves downsides that cannot be overlooked. Amazon, the undisputed leader in online sales of all kinds of products, has become a unique platform for the positioning and sales development of thousands of companies-especially for smaller firms, with a shorter track record or fewer resources available to promote their prod...Desde 8,20 €
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P-Will at DISCO
Bernstein, Ethan S.; Jinjo, Naoko; Sakuma, YunaCaso HBS-419035-ELiderazgo y Dirección de personasWhy don't other companies adopt the P-Will system? What were the conditions under which P-Will would work-and not work?Desde 8,20 €
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J. P. Morgan
Tedlow, Richard S.; Ruben, DavidCaso HBS-810052-EIniciativa emprendedoraAn account of J.P. Morgan's remarkable career in government, railroad, and industrial finance.Desde 8,20 €
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Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (A)
Sebenius, James K.; Knebel, EllenCaso HBS-907013-EDirección estratégicaDescribes the retailer-supplier negotiations of Tom Muccio, one of the earlier Procter & Gamble (P&G) employees to be based in Bentonville, Arkansas, in negotiating the early operational components of the supplier-retailer partnership between P&G and Wal-Mart in the late 1980s. Provides background on the supplier-retailer relationship and negotiation barriers encountered when executing operational components of the partnership.Desde 8,20 €
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Applying Data Science and Analytics at P&G
Datar, Srikant M.; Mehta, Sarah; Hamilton, PaulCaso HBS-121006-ETecnologías de la informaciónSet in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G's approach to data management and governance, and reviews the challenDesde 8,20 €
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Jesús de Benito en S&P (A)
Stein, Guido; Vázquez- Dodero, Juan CarlosCaso ASN-53Ética empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedoraEn noviembre de 1999, después de años de duro trabajo, Jesús de Benito, propietario y director general de S&P, empresa que implantaba SAP y otros servicios informáticos, vislumbraba la posibilidad de trasformar la empresa que había creado en una importante suma de dinero.Desde 8,20 €
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P&G Canada: Old Company, New Tricks
Hall, Brian J.; Chang, Tiffany Y.; Hall, Theresa MorinCaso HBS-916019-ELiderazgo y Dirección de personasP&G Canada faces ongoing global pressure to increase productivity and reduce spending. Thom Lachman, President of P&G Canada, is seemingly out of options that will make a large enough impact without harming the business, until the idea of a radical space reduction strikes him. The case follows Lachman, working closely with Country HR Manager Jane Lewis, from idea inception to the eve of the company-wide transition to a dramatically scaled-down an...Desde 8,20 €
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Jesús de Benito at S&P (A)
Stein, Guido; Vázquez- Dodero, Juan CarlosCaso ASN-53-EÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedoraIn November 1999, after years of hard work, Jesús de Benito, owner and CEO of S&P, a company that implemented SAP and other IT services, saw an opportunity to turn the company he had created into a large sum of money.Desde 8,20 €
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P&G Canada: Old Company, New Tricks (B)
Hall, Brian J.; Chang, Tiffany Y.; Hall, Theresa MorinCaso HBS-916024-ELiderazgo y Dirección de personasThis is the (B) case to P&G Canada: Old Company, New Tricks. It details the outcome of the drastic reduction in office space from eight floors to three floors.Desde 5,74 €