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Ditto
Fern Mandelbaum, Julieta DuekCase SGSB-E508-EEntrepreneurshipThe case tells the story of Kate Doerksen in her journey as founder and CEO of Ditto, an eyewear e-commerce company that introduced virtual fitting technology. The case covers the period from the founding of the company in 2010 to its situation in December 2012, when the company faced a number of decisions including facing lawsuits from a competitor and a patent troll. This case focuses on the following elements of Doerksen’s story: • How Doer...Starting at €6.75
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Ditto - Teaching Note
Fern Mandelbaum, Julieta DuekTeaching Note SGSB-E508TN-EEntrepreneurshipThe case tells the story of Kate Doerksen in her journey as founder and CEO of Ditto, an eyewear e-commerce company that introduced virtual fitting technology. The case covers the period from the founding of the company in 2010 to its situation in December 2012, when the company faced a number of decisions including facing lawsuits from a competitor and a patent troll. This case focuses on the following elements of Doerksen’s story: • How Doer...Starting at €0.00
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Henry V
Álvarez Alvarez, José Luis; Cappuyns, KristinCase FH-508-ELeadership and People ManagementThis case is based on Shakespeare's Henry V. The main objectives of the case are to explore the way visionary leaders communicate their vision and move people to the desired behaviour in times of crises. These elements are illustrated by extracts from the film of Henry V, directed by Kenneth Branagh.Starting at €6.75
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OTC Derivatives: Swaps and Fras's
Astorga, Juan Antonio; Soley, JorgeTechnical Note FN-508-EFinanceThis note explains the characteristics of two specific forms of derivatives transactions: Swaps and FRAs. It outlines the different types of swaps, the advantages of the transactions for both parties, and the risks involved in this type of transaction. It also explains the mechanisms of swap trading, and illustrates different strategies, such as hedging, speculating and arbitrage. It provides formulas to calculate settlements. It then goes on to ...Starting at €6.75
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GALP Energia - The move into Iberian retail
Dias Ferreira, ManuelCase AESE-MA508(I)-EMarketingStarting at €6.75
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Organizing Competition in Indianapolis: Mayor Stephen Goldsmith and the Quest for Lower Costs (Sequel)
Husock, Howard; Moore, Mark; Kaboolian, LindaCase HBS-HKS508-EEconomicsDuring his successful 1991 bid for the indianapolis mayoralty, Stephen Goldsmith is clear about his preference for privatizing city services. Once in office, however, Goldsmith decides on a different, more complex approach. The inefficiency of publicly-provided services, he reflects, may not be the result of their being public but rather a reflection of the lack of competition over who will provide them. In that light, Goldsmith undertakes a bold...Starting at €6.75
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e-Procurement Primer
Sachon, MarcTechnical Note PN-414-EService and Operations ManagementThis note looks at a key link in the supply chain, procurement, from a B2B perspective. It presents various forms of electronic purchasing and the types of goods they can be used for.Starting at €6.75
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Queue Management: Methodology for Basic Queue Analysis
Lago, Alejandro; Martínez de Albéniz, VictorTechnical Note PN-441-EService and Operations ManagementThis technical note gives a brief account of the methodology for dealing with stochastic queue problems in an analytic way. It is intended to be a guide for the reader to follow the process step by step. This document complements technical note PN-427 which gives a more detailed description of queue phenomena.Starting at €6.75
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VerticalNet (www.verticalnet.com)
Narayandas, DasCase HBS-508S02MarketingVerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without negatively affecting his current franchise.Starting at €6.75
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El e-Learning
Sánchez, L.; Muñoz-Seca, BeatrizTechnical Note PN-415Service and Operations ManagementEl e-learning se está convirtiendo en un canal más para generar aprendizaje, tanto en el mundo educacional como en el empresarial. Aunque algunos autores consideran que su diseño debe tener en cuenta las características individuales del estilo de aprender del individuo, la mayoría de los programas de e-learning están desarrollados sin considerarlas. Este puede ser uno de los grandes orígenes de sus fracasos. La tecnología facilita un proceso, per...Starting at €6.75