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IESE Insight. Issue 24. First Quarter 2015
IESE InsightMagazine REV-52-EEconomics, Information Technologies, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyThis magazine will help you navigate the complexities of sub-Saharan Africa. Robert Mudida and Alejandro Lago present a road map for companies planning to enter African markets, based on the experiences of foreign entrepreneurs and executives who are living the realities of doing business there. Africa Ariño shares the collective wisdom of African business leaders on the do's and don'ts of internationalizing in Africa, where any business strategy...Starting at €22.00
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Rev. Georgiette Morgan-Thomas & The American Hat Factory
Rogers, Steven S.; Rogers, ArielCase HBS-319009-EStrategyOn a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, "What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it profitable?"Starting at €8.20
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IESE Insight. Número 24. Primer trimestre 2015
IESE InsightMagazine REV-52Economics, Information Technologies, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyCada vez es más fácil hacer negocios en África. Así lo pone de manifiesto el informe "Doing Business 2015", del Banco Mundial, que sitúa cinco países del África subsahariana entre los diez que más han progresado en este terreno. Por tanto, no es de extrañar que un número creciente de empresas se planteen apostar por este continente y necesiten una hoja de ruta. Robert Mudida y Alejandro Lago dedican el primer artículo del dossier a los cin...Starting at €22.00
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Andreas Buergin
Nueno, PedroCase E-52EntrepreneurshipUn ejecutivo presenta su paso de directivo a emprendedor, así como su enfoque particular de creación de un holding de empresas.Starting at €8.20
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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Andreas Buergin
Nueno, PedroCase E-52-EEntrepreneurshipAn executive describes how he made the switch from manager to entrepreneur and explains his particular approach to setting up a group of companies.Starting at €8.20
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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Case HBS-804S07Service and Operations ManagementProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Starting at €8.20
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCase IVEY-9B14M027-EStrategyHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Starting at €8.20
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Rattunde & Co GmbH 2011
Dr. Guinaud, Cedric; Heukamp, FranzCase ASN-52-EDecision Analysis, Economics, Leadership and People ManagementStarting at €8.20
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The Process of People Assessment
Martí, Carlos; Gómez, Sandalio; García Prat, AntoniTechnical Note DPN-52-ELeadership and People ManagementStarting at €8.20