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IESE Insight. Issue 29. Second Quarter 2016
IESE InsightMagazine REV-64-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyTo the office and beyond! Find inspiration to reach new heights -- personally and professionally -- in this magazine. Carlos García Pont and J. Ignacio Canales share the keys to enable every manager to convert monotonous tasks into enriching responsibilities. Nancy P. Rothbard suggests strategies to harness the power of social media and avoid the potential pitfalls when managing the boundaries between personal and professional lives in cyberspace...Starting at €22.00
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Rev. Georgiette Morgan-Thomas & The American Hat Factory
Rogers, Steven S.; Rogers, ArielCase HBS-319009-EStrategyOn a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, "What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it profitable?"Starting at €8.20
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IESE Insight. Número 29. Segundo trimestre 2016
IESE InsightMagazine REV-64Business Ethics and Corporate Social Responsibility, Corporate Governance, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, Strategy¿Quiere un equipo comprometido? Los miembros de una empresa se comprometen cuando sienten que la organización también es responsabilidad suya, en cuyo caso aportarán su voz para alcanzar metas más elevadas o defender la organización de posibles ataques. Los tres artículos del dossier de la revista analizan distintos aspectos de la relación entre voz y compromiso. Carlos García Pont y J. Ignacio Canales recomiendan delegar responsabilidades...Starting at €22.00
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Dinámicas Competitivas en los Videojuegos Caseros (K): PlayStation frente a Nintendo 64
Coughlan, Peter J.Case HBS-703S35StrategyNintendo tiene que tomar algunas decisiones importantes con respecto a las relaciones con los desarrolladores de juegos de terceros. Esto es parte de una serie de casos que examina la dinámica competitiva en la industria de los videojuegos en casa a partir de 1970 en el nuevo milenio. Un reescrito versión de un caso anterior.Starting at €8.20
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Dafsa
Gómez, Sandalio; Porchini, R.Case DP-64Leadership and People ManagementLa acción se desarrolla en la Francia de 1975, en época de recesión e inflación. La conflictividad vuelve a aumentar por sindicatos revolucionarios. En Citroen, frente a nuevas elecciones al Comité de Empresa, tales sindicatos tratan de recobrar adeptos de un sindicato independiente que continuamente cobra más fuerza entre los trabajadores. La empresa, dentro de este cuadro de lucha entre sindicatos necesita desarrollar un plan en el área laboral...Starting at €8.20
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Introducción a la ética empresarial
Melé, DomènecTechnical Note TDN-64Business Ethics and Corporate Social ResponsibilitySe presenta la concepción clásica de la ética contrastándola con planteamientos contemporáneos frecuentes. Se propone un concepto de ética de la empresa, discutiendo diferenciación con los objetivos o fines particulares.Starting at €8.20
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Case HBS-804S07Service and Operations ManagementProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Starting at €8.20
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCase IVEY-9B14M027-EStrategyHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Starting at €8.20