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    1. Huawei: A Silent Chinese Telecom Multinational

      Zhang, Yingying; Kase, Kimio
      Case SM-1560-E
      Corporate Governance, Knowledge and Communication
      In terms of sales, Huawei is the world's fourth-largest maker of network equipment, after Ericsson, Nokia Siemens Networks, and Alcatel-Lucent. It also ranked second in optical networking and third in mobile-network gear in 2008. It is one of the leading global telecommunications solution providers with a revenue of 18.33 billion USD in 2008 and a net income of 1.15 billion USD. Contrary to the typical image of Chinese companies that depicts them...

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    2. SM Entertainment

      Barnett, W; Rhee, M; Kim, SH
      Case SGSB-IB108-E
      Corporate Governance
      On the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum, SM Entertainment, the producers, immediately set up an additional European concert. The success of the Paris concert elevated the status of K-pop and showed that it held potential in the global market. Behind the development of K-pop was the uniq...

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    3. Central Bank: The ChexSystems(SM) QualiFile(R) Decision

      Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, Peter; Ekins, Emily McClintock
      Case HBS-208029-E
      Finance
      The "Central Bank" series analyzes the use of information and product design for managing the counterparty risk of newly acquired customers. Central Bank, a mid-sized regional U.S. bank, was attempting to grow its customer base by increasing the number of new checking accounts. Like many banks, Central saw checking accounts as an important tool for customer acquisition and loyalty-building. However, the bank realized that the aggressive pursuit o...

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    4. Coca-Cola Nestlé Refreshments Company (E)

      Ariño, Africa
      Case SM-1635
      Strategy
      Coca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de producto a nivel global, ambas empresas decidieron comb...

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    5. Coca-Cola Nestlé Refreshments Company (E)

      Ariño, Africa
      Case SM-1635-E
      Strategy
      The Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this pu...

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    6. Central Bank: The ChexSystems(SM) QualiFile(R) Decision, Teaching Note

      Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, Peter
      Teaching Note HBS-208038-E
      Finance
      Teaching Note for [208029].

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    7. Icelandair (E): COVID-19

      Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, Pascual
      Case SM-1703-E
      Corporate Governance, Innovation and Change, Strategy
      This five-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" bu...

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    8. Icelandair (E): COVID-19

      Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, Pascual
      Case SM-1703
      Corporate Governance, Innovation and Change, Strategy
      En este caso en cinco partes se presenta a Icelandair en un par de momentos decisivos de su historia reciente. En el caso A, situado a principios de 2017, en el 80 aniversario de la aerolínea, la compañía debe plantearse su estrategia tras un período impresionante de siete años de crecimiento dinámico y buenos resultados que llega a su fin de forma más o menos brusca debido a la competencia de precios extrema y la presión de los costes al alza. E...

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    9. The Managerial Dilemma of E-Toll Route Implementation in South Africa

      Ntoi, Hlompho; Thomas, Lawrence; Vilà, Joaquim
      Case SM-1643-E
      Decision Analysis, Innovation and Change, Strategy
      In 2007, South African National Roads Agency Ltd (SANRAL) decided to introduce a radical and advanced urban tolling system called the Gauteng Freeway Improvement Project (GFIP). The project entailed the expansion of the province's single-direction three-lane highways to single-direction five-lane routes. Large toll gantries were to be built in order to process usage data as a means of billing users electronically via a strict user pay system. P...

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    10. The Rocky Mountain Institute: Reinventing the “Think and Do Tank” of the Future

      Massa, Lorenzo; Rosenberg, Mike
      Case SM-1604-E
      Innovation and Change, Strategy
      In 2007, Michael Potts was appointed CEO of the Rocky Mountain Institute (RMI). RMI is an independent, non-profit "think and do tank" with the mission of promoting the efficient and restorative use of resources. While the Institute is well-known for its outstanding research and innovative ideas, Michael Potts soon realized it needed a management culture and a new strategic focus. The case illustrates RMI's restructuring process and the challenges...

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