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WPP and the Globalization of Marketing Services

By Ghemawat, Pankaj / Altman, Steven / Strauss, Robert

Marketing

Collection: IESE (España)

Ref.: SM-1600-E

Published: Jul 30, 2013

Format: PDF

Pages: 22

Language: English

€8.53 PVP Institution

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WPP and the Globalization of Marketing Services

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