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    1. Coca-Cola Nestlé Refreshments Company (A)

      Ariño, Africa
      Case SM-1631-E
      Strategy
      This is the first of a five-case series. Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine thei...

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    2. SM Entertainment

      Barnett, W; Rhee, M; Kim, SH
      Case SGSB-IB108-E
      Corporate Governance
      On the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum, SM Entertainment, the producers, immediately set up an additional European concert. The success of the Paris concert elevated the status of K-pop and showed that it held potential in the global market. Behind the development of K-pop was the uniq...

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    3. Coca-Cola Nestlé Refreshments Company (A)

      Ariño, Africa
      Case SM-1631
      Strategy
      Este es el primero de una serie de cinco casos. Coca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de product...

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    4. Central Bank: The ChexSystems(SM) QualiFile(R) Decision

      Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, Peter; Ekins, Emily McClintock
      Case HBS-208029-E
      Finance
      The "Central Bank" series analyzes the use of information and product design for managing the counterparty risk of newly acquired customers. Central Bank, a mid-sized regional U.S. bank, was attempting to grow its customer base by increasing the number of new checking accounts. Like many banks, Central saw checking accounts as an important tool for customer acquisition and loyalty-building. However, the bank realized that the aggressive pursuit o...

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    5. Coca-Cola Nestlé Refreshments Company (E)

      Ariño, Africa
      Case SM-1635
      Strategy
      Coca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de producto a nivel global, ambas empresas decidieron comb...

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    6. Coca-Cola Nestlé Refreshments Company (E)

      Ariño, Africa
      Case SM-1635-E
      Strategy
      The Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this pu...

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    7. Icelandair (E): COVID-19

      Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, Pascual
      Case SM-1703-E
      Corporate Governance, Innovation and Change, Strategy
      This five-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" bu...

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    8. Icelandair (E): COVID-19

      Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, Pascual
      Case SM-1703
      Corporate Governance, Innovation and Change, Strategy
      En este caso en cinco partes se presenta a Icelandair en un par de momentos decisivos de su historia reciente. En el caso A, situado a principios de 2017, en el 80 aniversario de la aerolínea, la compañía debe plantearse su estrategia tras un período impresionante de siete años de crecimiento dinámico y buenos resultados que llega a su fin de forma más o menos brusca debido a la competencia de precios extrema y la presión de los costes al alza. E...

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    9. The Managerial Dilemma of E-Toll Route Implementation in South Africa

      Ntoi, Hlompho; Thomas, Lawrence; Vilà, Joaquim
      Case SM-1643-E
      Decision Analysis, Innovation and Change, Strategy
      In 2007, South African National Roads Agency Ltd (SANRAL) decided to introduce a radical and advanced urban tolling system called the Gauteng Freeway Improvement Project (GFIP). The project entailed the expansion of the province's single-direction three-lane highways to single-direction five-lane routes. Large toll gantries were to be built in order to process usage data as a means of billing users electronically via a strict user pay system. P...

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    10. Central Bank: The ChexSystems(SM) QualiFile(R) Decision, Teaching Note

      Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, Peter
      Teaching Note HBS-208038-E
      Finance
      Teaching Note for [208029].

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    465. Vietor, Richard H.K. 77 items
    466. Vilà, Joaquim 29 items
    467. Villalonga, Belen 23 items
    468. Villanueva, Julian 58 items
    469. W. Glenn Rowe 66 items
    470. Wagonfeld, Alison Berkley 30 items
    471. Wang, Charles C.Y. 28 items
    472. Warnock, Francis E. 56 items
    473. Wasserman, Noam 72 items
    474. Watkins, Michael D. 21 items
    475. Weber, James 72 items
    476. Weina Zhang 35 items
    477. Weinzierl, Matthew C. 52 items
    478. Weiss, Elliott N. 133 items
    479. Weiss, Mitchell B. 40 items
    480. Wells, John R. 65 items
    481. Werhane, Patricia H. 37 items
    482. Werker, Eric 39 items
    483. West, June A. 26 items
    484. Whitler, Kimberly A. 34 items
    485. Wiboon Kittilaksanawong 51 items
    486. Wicks, Andrew C. 60 items
    487. Wilcox, Ronald T. 30 items
    488. William Wei 37 items
    489. Winig, Laura 59 items
    490. Wong, Keith Chi-ho 23 items
    491. Wu, Charles F 25 items
    492. Yamazaki, Mayuka 33 items
    493. Yemen, Gerry 265 items
    494. Yoffie, David B. 101 items
    495. Yong, Sunru 25 items
    496. Yucaoglu, Gamze 33 items
    497. Yudkoff, Royce 40 items
    498. Zamora, Javier 38 items
    499. Zhichuan (Frank) Li 23 items
    500. Zhu, Feng 43 items
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