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Dorna Sports, S. L.: la gestión del Mundial de MotoGP (MotoGP World Championship)
Davila, Antonio; Lladó, Miquel; Sastre Boquet, IsaacCaso SM-1645Dirección estratégicaEl caso describe la organización del Mundial de MotoGP y se centra en el papel que en ella desempeña Dorna Sports. Así, se describe la estrategia 360° de la compañía, que implica su despliegue en todos los aspectos de la organización de la competición: la gestión de los medios, de los eventos y de la publicidad, y los patrocinios. En el caso, se explica la evolución que ha seguido la organización de la competición en reacción a un entorno económi...Desde 8,20 €
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Dorna Sports SL: Managing the MotoGP World Championship
Davila, Antonio; Lladó, Miquel; Sastre Boquet, IsaacCaso SM-1645-EDirección estratégicaThe case describes the organization of the MotoGP motorcycle world championship, focusing on the role performed by Dorna Sports. The case describes Dorna's 360º strategy that involves deploying the company in all aspects of the organization of the competition: media management, event management, and sponsorships/advertising management. The case describes how the organization of the competition has evolved in reaction to a changing economic and me...Desde 8,20 €
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SM Entertainment
Barnett, W; Rhee, M; Kim, SHCaso SGSB-IB108-EGobierno corporativoOn the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum, SM Entertainment, the producers, immediately set up an additional European concert. The success of the Paris concert elevated the status of K-pop and showed that it held potential in the global market. Behind the development of K-pop was the uniq...Desde 8,20 €
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Central Bank: The ChexSystems(SM) QualiFile(R) Decision
Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, Peter; Ekins, Emily McClintockCaso HBS-208029-EFinanzasThe "Central Bank" series analyzes the use of information and product design for managing the counterparty risk of newly acquired customers. Central Bank, a mid-sized regional U.S. bank, was attempting to grow its customer base by increasing the number of new checking accounts. Like many banks, Central saw checking accounts as an important tool for customer acquisition and loyalty-building. However, the bank realized that the aggressive pursuit o...Desde 8,20 €
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Central Bank: The ChexSystems(SM) QualiFile(R) Decision, Teaching Note
Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, PeterNota del Instructor HBS-208038-EFinanzasTeaching Note for [208029].Desde 0,00 €
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El reto de competir con el bajo coste
Ryans, AdrianArtículo ART-1645Dirección estratégica, Servicios y operacionesLas empresas de bajo coste, en plena ofensiva en sectores como las líneas aéreas o los bienes de equipo, les están comiendo el terreno a las compañías del segmento alto. Para afrontar esta competencia primero tenemos que ser conscientes del cambio radical que ha experimentado el modelo de negocio: ya no se trata de hacerlo todo sino de especializarse en el desarrollo de producto, la distribución o las relaciones con los clientes. Una estrategia d...Desde 8,20 €
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The Rocky Mountain Institute: Reinventing the Think and Do Tank of the Future
Massa, Lorenzo; Rosenberg, MikeCaso SM-1604-EDirección estratégica, Innovación y cambioIn 2007, Michael Potts was appointed CEO of the Rocky Mountain Institute (RMI). RMI is an independent, non-profit "think and do tank" with the mission of promoting the efficient and restorative use of resources. While the Institute is well-known for its outstanding research and innovative ideas, Michael Potts soon realized it needed a management culture and a new strategic focus. The case illustrates RMI's restructuring process and the challenges...Desde 8,20 €
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The High Stakes of Low-Cost Competition
Ryans, AdrianArtículo ART-1645-EDirección estratégica, Servicios y operacionesLow-cost competitors are on the offensive in many industries, from airlines to B2B capital equipment markets, eating away at the market share traditionally enjoyed by premium companies. Dealing with low-cost competition first requires understanding how radically the business model has changed: fewer companies are doing it all, but rather specializing in either product development or delivery or customer relationships. While there may be good reas...Desde 8,20 €
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Roche Holding AG: Funding the Genentech Acquisition
Schill, Michael J.; Durick, Brett; Chambers, DrewCaso DARDEN-F-1645-EFinanzasThis case examines the decision by the Swiss pharmaceutical Roche Holding AG (Roche) to offer a record $42 billion bond in February 2009. In light of a pending acquisition of US biotechnology leader Genentech, Roche management planned to sell $32 billion in bonds at various maturities from 1 year to 30 years and in three different currencies (US dollar, euro, and British pound). In a context of substantial uncertainty in both world financial mark...Desde 8,20 €
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Barcelona: A Roman Village Becoming a Smart City (Abridged)
Carrasco, Carlos; Ricart, Joan Enric; Berrone, PascualCaso SM-1646-EDirección estratégica, Innovación y cambio, Tecnologías de la informaciónOn July 2, 2014, Josep Ramon Ferrer, director of the ICT and smart city strategy at Barcelona City Council, finished the second round of meetings with the companies selected to participate in the competitive dialogue to create City OS, Barcelona's operating system. City OS was one of the key milestones in Barcelona's smart city strategy. It aimed to enable the council to acquire and process data from urban operations in a rapid, efficient, effect...Desde 8,20 €