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In Good Company? Should Supreme Join VF Corp?
Bello, Bárbara; Ferraro, FabrizioCaso SM-1737-EAnálisis de decisiones, Dirección estratégicaThe case describes the evolution of the brand Supreme, from its founding to a $2.1 billion acquisition offer in 2020 by VF Corporation, a $10 Billion holding company with a diverse portfolio of iconic lifestyle brands. Founded in 1994, Supreme positioned itself as a standout streetwear brand with an innovative business model and a highly effective strategy of creative collaborations. Now, the founder needed to decide whether to join VF's brand po...Desde 8,20 €
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SM Entertainment
Barnett, W; Rhee, M; Kim, SHCaso SGSB-IB108-EGobierno corporativoOn the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum, SM Entertainment, the producers, immediately set up an additional European concert. The success of the Paris concert elevated the status of K-pop and showed that it held potential in the global market. Behind the development of K-pop was the uniq...Desde 8,20 €
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Central Bank: The ChexSystems(SM) QualiFile(R) Decision
Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, Peter; Ekins, Emily McClintockCaso HBS-208029-EFinanzasThe "Central Bank" series analyzes the use of information and product design for managing the counterparty risk of newly acquired customers. Central Bank, a mid-sized regional U.S. bank, was attempting to grow its customer base by increasing the number of new checking accounts. Like many banks, Central saw checking accounts as an important tool for customer acquisition and loyalty-building. However, the bank realized that the aggressive pursuit o...Desde 8,20 €
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The Testable Design
Cowan, AlexCaso DARDEN-OM-1737-EServicios y operacionesThis case offers applied practice for students in drafting testable user stories (agile), including the use of jobs-to-be-done, storyboards, and metrics to drive toward a specific, testable digital design. It starts with a brief overview of HVAC in a HurrDesde 8,20 €
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Coca-Cola Nestlé Refreshments Company (E)
Ariño, AfricaCaso SM-1635Dirección estratégicaCoca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de producto a nivel global, ambas empresas decidieron comb...Desde 5,74 €
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Central Bank: The ChexSystems(SM) QualiFile(R) Decision, Teaching Note
Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, PeterNota del Instructor HBS-208038-EFinanzasTeaching Note for [208029].Desde 0,00 €
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Coca-Cola Nestlé Refreshments Company (E)
Ariño, AfricaCaso SM-1635-EDirección estratégicaThe Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this pu...Desde 5,74 €
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Icelandair (E): COVID-19
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCaso SM-1703-EDirección estratégica, Gobierno corporativo, Innovación y cambioThis five-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" bu...Desde 5,74 €
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Icelandair (E): COVID-19
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCaso SM-1703Dirección estratégica, Gobierno corporativo, Innovación y cambioEn este caso en cinco partes se presenta a Icelandair en un par de momentos decisivos de su historia reciente. En el caso A, situado a principios de 2017, en el 80 aniversario de la aerolínea, la compañía debe plantearse su estrategia tras un período impresionante de siete años de crecimiento dinámico y buenos resultados que llega a su fin de forma más o menos brusca debido a la competencia de precios extrema y la presión de los costes al alza. E...Desde 5,74 €
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The Managerial Dilemma of E-Toll Route Implementation in South Africa
Ntoi, Hlompho; Thomas, Lawrence; Vilà, JoaquimCaso SM-1643-EAnálisis de decisiones, Dirección estratégica, Innovación y cambioIn 2007, South African National Roads Agency Ltd (SANRAL) decided to introduce a radical and advanced urban tolling system called the Gauteng Freeway Improvement Project (GFIP). The project entailed the expansion of the province's single-direction three-lane highways to single-direction five-lane routes. Large toll gantries were to be built in order to process usage data as a means of billing users electronically via a strict user pay system. P...Desde 8,20 €