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IESE Insight. Número 4. Primer trimestre 2010
IESE InsightMagazine REV-4Business Ethics and Corporate Social Responsibility, Corporate Governance, Economics, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyEste número de la revista ofrece algunas estrategias de cambio que permitirán a los directivos innovar en su modelo de negocio, no sólo para obtener beneficios y crecer, sino incluso para liderar una profunda transformación de su sector y capturar gran parte de su valor. Incluye artículos de los profesores del IESE Joan E. Ricart y Fabrizio Ferraro que desgranan, respectivamente, la evolución del sector de los videojuegos de los años 70 hasta hoy...Starting at €22.00
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IESE Insight. Issue 4. First quarter 2010
IESE InsightMagazine REV-4-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Economics, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyThis edition of IESE Insight review provides game-changing strategies for managers to innovate their business models, which not only generate profit and growth, but can even end up fundamentally reshaping an entire industry and redistributing a lot of money in the process. Articles by IESE¿s Joan E. Ricart and Fabrizio Ferraro distill lessons from history, using the examples of video games from the ¿70s to today, and of how Lew Wasserman s...Starting at €22.00
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Rethinking the 4 P's
Ettenson, Richard; Conrado, Eduardo; Knowles, JonathanArticle HBS-F1301C-EMarketingThe traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.Starting at €8.20
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Tilt, 4. Seeing New Value in Your Customers
Dawar, NirajBook Chapter HBS-0005BC-EMarketingChapter 4, Seeing New Value in Your Customers (22 pages), launches a three-chapter exploration of how successful companies create competitive advantage using their market and customer data. The author argues that a company's ability to aggregate data to reveal patterns and changes across its customer base is an important proprietary asset. Advances in technology have revolutionized how a business can collect and use a greater volume and range of ...Starting at €8.20
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Strategy Execution Module 4: Organizing for Performance
Simons, Robert L.Case HBS-117104-EStrategyThis module reading explores the implications of different business models on organization design. After discussing the distinction between units focused on work processes and those devoted to markets, the analysis provides insight as to when to organize businesses by function, geography, products, customers, or expert knowledge. The analysis highlights the difference between operating core units designed for efficiency and market-facing units de...Starting at €8.20
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Managing Global Innovation 4. The Barriers to Integration
Doz, Yves L.; Wilson, KeeleyBook Chapter HBS-9824BC-ELeadership and People ManagementManaging Global Innovation is an 8-chapter book written by Yves L. Doz and Keeley Wilson of INSEAD and published in 2012 by Harvard Business Review Press. In today's global economy, existing knowledge is the catalyst for innovation, but gathering and using this knowledge depends on global factors which can create barriers to access. The authors provide a practical framework for the successful management of knowledge and innovation by optimizing t...Starting at €8.20
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$19B 4 txt app WhatsApp...omg! (B)
Yoffie, David B.; Mehta, AakashCase HBS-718513-EStrategyThis case provides a brief update on Facebook's acquisition of WhatsApp.Starting at €5.74
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Negotiation 4: The negotiator's basic dilemma
Ricart, Joan EnricTechnical Note ASEN-118-EEconomicsStarting at €8.20
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$19B 4 txt app WhatsApp...omg!
Collis, David J.; Hartman, AshleyCase HBS-715441-EStrategyIn February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that allowed users to contact each other without paying costly text message fees. However, its popularity and growth potential enticed Facebook, a company facing many challenges and lo...Starting at €8.20
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Los 4 principios del éxito duradero
Stadler, ChristianArticle HBS-R0707DStrategyCuando su compañía está haciendo bien, y el dinero está vertiendo en, ¿cómo saber si se podría hacer mejor? ¿Cómo puede saber lo que están haciendo prácticas de gestión de la diferencia - y que simplemente no están haciendo un daño obvio? Para averiguarlo, el profesor Stadler, y un equipo de la escuela de negocios de la Universidad de Innsbruck realizaron un estudio comparando la evaluación comparativa masiva nueve pares de las empresas europeas ...Starting at €8.20