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The new giants of the road: How Chinese automakers are redefining global leadership

By Moreno, Juan / Caldart, Adrian

Strategic Management

Innovation and Change

Collection: IESE (España)

Ref.: SMN-719-E

Published: May 29, 2025

Format: PDF

Pages: 30

Language: English

€8.53 PVP Institution

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The new giants of the road: How Chinese automakers are redefining global leadership

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