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The Economics of Well-Being
Fox, JustinArticle HBS-R1201D-EGross domestic product has long been the chief measure of national success. But there's been a lot of talk lately about changing that, from economists and world leaders alike. GDP is under siege for three main reasons. First, it is flawed even on its own terms: It misses lots of economic activity (unpaid household work, for example) and, as a single-number representation of vast, complex systems, is inevitably skewed. Second, it fails to account ...Starting at €8.20
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The Would-Be Pioneer
Green Carmichael, SarahArticle HBS-R1104M-EAfter many shorter stints abroad, and extensive experience in China, Linda Myers took a job in human resources with Korean firm SK Holdings - but was unprepared for the culture clash. In her two years in Seoul, Myers not only experienced social isolation at the office but also found that, like many change agents, her ideas went unimplemented. Yet as one of the first American female executives at a Korean firm, there was no one she could turn to f...Starting at €8.20
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The Delhi Land and Finance IPO: To Be or Not to Be
Nandita Yadav; Pratap Chandra BiswalCase IVEY-9B12N023-EAccounting and Control, Finance, StrategyDLF was the largest real estate player in India, possessing a strong home market in Delhi and Gurgaon (the National Capital Region, NCR). The Indian real estate market was growing rapidly, and DLF wanted to convert this growth opportunity into a country-wide presence by building significant land reserves. With huge debt on its balance sheet, the company decided to raise finance through equity. The stock markets were on a rise, and the timing was ...Starting at €8.20
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Dolce & Gabbana: Racism, Stereotypes, or Being Funny
Ann Peng; Jiya HaiCase IVEY-9B20C004-ELeadership and People Management, StrategyOn November 21, 2018, the Italian luxury fashion brand Dolce & Gabbana (D&G) cancelled a show that was scheduled to take place in Shanghai, China, after controversial video advertisements and private Instagram messages, allegedly sent by Stefano Gabbana himself, went viral. The videos were seen by many to be racist, and they resulted in subsequent boycotts by Chinese celebrities and consumers. As D&G struggled to regain market share in China and ...Starting at €8.20
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
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NeoGenius: B2B or (Not) To Be
Dominic Lim; Eric MorseCase IVEY-9B17M001-EEntrepreneurship, StrategyNeoGenius Co., Ltd. (NeoGenius) was an early-stage entrepreneurial venture based in South Korea. Founded in February 2000, NeoGenius provided a wide range of business-to-business (B2B) e-business software and related services. In June 2001, the company was up and running, but it faced competition from larger firms, and the effects of a global economic downturn; as a result, its financial performance was falling short of expectations. NeoGenius ha...Starting at €8.20
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Xoxoday: Solving the Conundrum of Gamification and Well-Being
Mohammad Bilal, Jyotsna BhatnagarCase IVEY-W31046-ELeadership and People ManagementNreach Online Services Private Limited (doing business as Xoxoday) is a technology company that builds digital infrastructure for rewarding employees, customers, and partners through perks, incentives, and disbursement payouts. Incorporated in 2018, it has grown at a scorching pace; in just a little over three years, it has acquired more than one thousand clients that leverage their technology infrastructure to run rewards programs for about two ...Starting at €8.20
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Should the General Manager Be Fired
Fengli Mu; Tieying Huang; Jiao LiCase IVEY-9B14C054-ELeadership and People Management, StrategyIn September 2008, the CEO of Rainbow Group, a Chinese group of companies specializing in environmental protection services, was in Beijing, China, thinking about his experience that evening. A few hours ago, eight senior executives from Rainbow Group’s subsidiary in Hangzhou had come to Beijing requesting that the CEO fire their general manager, who had been appointed by the CEO only six months ago. This manager had taken control of the Hangzhou...Starting at €8.20
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Shirdi Infratech: Should a Star Manager Be Fired
Anjali Tiwari; Madhushree AgarwalCase IVEY-9B17C034-EEntrepreneurship, Leadership and People Management, StrategyShirdi Infratech Pvt. Ltd. was in the wooden furniture manufacturing business and dealt with a wide range of diversified products such as modular kitchens, furniture, and doors. With its normal profit margin, the firm was growing, but not at a rate that satisfied the owner. At the same time, the business faced personnel management issues. The dilemma began in 2015 when the owner learned that one of his top performers had potentially leaked confid...Starting at €8.20
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PVR Limited: CSR, Being Inclusive, Spreading Smiles
Sanjay DhamijaCase IVEY-9B20M094-EStrategyPVR Limited (PVR), the largest premium film exhibition company in India, with more than 750 screens, launched its Accessible Cinema Program in December 2018. Supported by its top management, PVR developed a culture of social responsibility that went beyonStarting at €8.20