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The Toliza Museum of Art
Bilmes, LindaCase HBS-KS1124-EAccounting and ControlJuan Antonio Jimenez is the new Executive Director of the Toliza Museum of Art located in Spain. Jimenez is concerned that the museum lost money in 2008 and wants to understand what the financial results for the current year (2009) are likely to be. The museum has an extensive collection of contemporary and classical art which are shown as Regular Exhibits. The museum also hosts travelling Special Exhibits made up of items loaned by other galleri...Starting at €8.20
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L'Atelier Art Lounge: Times of Uncertainty
Randa Salamoun; Bettina BastianCase IVEY-9B14M139-EEntrepreneurship, StrategyOn January 31, 2014, the founder and chief executive officer of L’Atelier Art Lounge, an art workshop with branches in Bahrain and Lebanon, faces numerous challenges: not only whether to grow the business but how to achieve a reasonable work-life balance. Political instability associated with the Arab Spring led her to close one of her shops in Bahrain, but she went ahead with opening a second in Beirut where there are few leisure activities avai...Starting at €8.20
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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Starting at €8.20
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The E-Line Cityboard
Soler, Edi; Peñalva, FernandoCase C-784-EAccounting and Control, EntrepreneurshipSix months after incorporating the company, the two founders of the firm E-Line Cityboard Supply Ltd. (ELC) were preparing the first Board of Directors meeting. ELC was a London-based distributor and online retailer of the E-Line Cityboard, a portable and rechargeable battery-powered self-balancing wheeled board, commonly referred to in the market as a "hoverboard." Increased competition and legislation prohibiting the use of hoverboards in publi...Starting at €8.20
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Environmental Technology Fund Partners and E-Leather
Gandhi, Vikram; Sesia, AldoCase HBS-318001-EFinanceIt is 2014 and Environmental Technologies Fund (ETF) Partners, a U.K.-based venture capital firm, has an opportunity to invest in a privately-held U.K. company that manufactured engineered composition leather extracted from waste leather using an environmentally-friendly process. The end product looked, smelled and felt like natural leather. Scalable marketplace adoption of E-Leather's products looked promising, but was just that-promising. And t...Starting at €8.20
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E-cigarettes: Marketing Versus Public Health, Teaching Note
Quelch, John A.Teaching Note HBS-514108-EMarketingTeaching Note for 514059.Starting at €0.00
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Rescate en el Egeo
IESE InsightArticle ART-2852Service and Operations ManagementDesde que Óscar Camps llegó a la isla de Lesbos, ha asistido a miles de refugiados con el equipo de socorristas de Proactiva Open Arms. A pesar de los obstáculos de todo tipo, ha conseguido su objetivo: hacer un poco más segura la travesía de los migrantes en el Mediterráneo. Su caso muestra algunas claves para llevar un proyecto a buen puerto.Starting at €8.20
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Estrategias para atraer inversores
Huy, Q.; Zott, ChristophArticle ART-1604Entrepreneurship, Leadership and People Management, StrategyAl complicarse el acceso a los recursos, muchos directivos ven cómo el mundo que conocían desaparece y deja paso a otro muy diferente. Todos los emprendedores han tenido que enfrentarse al reto de demostrar su solvencia sin poder avalarla con pruebas. Su experiencia resulta muy útil para los directivos que, tal vez por primera vez, han de obtener financiación para los grandes proyectos que impulsarán su carrera profesional. A la hora de atraer a ...Starting at €8.20
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Cómo atraer ideas al núcleo del negocio
Krawchuk, FredArticle ART-2792Innovation and Change, Leadership and People Management, StrategyEl entorno de negocio actual es volátil, incierto, complejo y ambiguo. Ante semejante panorama, los líderes empresariales han de mejorar su capacidad de percepción y respuesta. En concreto, deben adoptar una postura integradora y equilibrar los intereses tanto del "núcleo" como de la "periferia" del negocio, lo que exige resolver las tensiones que se dan entre ideas opuestas y valerse de ellas para innovar. A partir de casos prácticos, investigac...Starting at €8.20
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El grifo de la innovación
IESE InsightArticle ART-2795Business Ethics and Corporate Social Responsibility, Innovation and Change¿Por qué algunas innovaciones cuajan y otras no? En 1979, por ejemplo, Sony revolucionó nuestra manera de escuchar música con el Walkman. No solo nos permitió llevarla a todas partes, también creó una categoría de producto completamente nueva que allanó el camino para futuros dispositivos como el iPod. Comparémoslo con Vista, el sistema operativo que Microsoft lanzó en 2007. Tras advertir problemas de rendimiento y pocas ventajas, la legión de cl...Starting at €8.20