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Nutricia Middle East: Measuring Sales Force Effectiveness, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-114011-EMarketingTeaching Note for 106063.Starting at €0.00
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Arcenciel: Bottle Caps for Wheelchairs
Bettina Bastian; Kim Issa; Sasha Larnaud MourguesCase IVEY-9B19A031-EMarketing, StrategyIn 2015, the director of the Lebanese non-governmental organization Arcenciel felt a surge of pride knowing that his organization's bottle caps project had created grassroots awareness of the importance of recycling. In recent years, Arcenciel had grown fStarting at €8.20
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Al Baba Sweets: An Expansion Opportunity
Marina Apaydin; Ahmad Badran; Maya Noujaim; Ghida El Baba; Antoine SabbaghCase IVEY-9B19M121-EStrategyIn 2018, Al Baba Sweets was a major player in the Arabic sweets and confectionery industry in Lebanon. However, in the midst of a rough patch in the country’s economy, the company was suffering from decreasing revenues. Any major decision concerning the fStarting at €8.20
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Líbano: la reconstrucción económica de la posguerra
Talamàs Vilardaga, Eduard; Rifai, Joanna; Saade, JessicaCase ECON-427EconomicsLíbano -un país mediterráneo de casi siete millones de habitantes- sufre una de las peores crisis económicas jamás vistas en el mundo. La situación combina una severa crisis bancaria, de deuda y cambiaria con la crisis de los refugiados sirios, la pandemia de COVID-19, las secuelas de una explosión catastrófica en el puerto de Beirut y una parálisis política extrema. La libra libanesa -vinculada oficialmente al dólar estadounidense desde 1998- se...Starting at €8.20
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Maliks: Franchising the Brand
Sana El HajjCase IVEY-9B20M168-EStrategyMaliks, a major stationery retailer and provider of photocopy and printing services, had operated in Beirut, Lebanon, for over 25 years. The company’s founder was considering the most suitable strategy for his goal of 100 branches by 2020. He was assessinStarting at €8.20
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Instabeat - One More Lap, Teaching Note
Ghosh, Shikhar; Bagai, ShwetaTeaching Note HBS-820067-EEntrepreneurshipTeaching note for case 820005.Starting at €0.00
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IXSIR Winery of Lebanon
Marina Apaydin; Sarah Jane Noujeim; Claire Chalouhi; Abdul Sattar OuaydaCase IVEY-9B17M044-EEntrepreneurship, StrategyIn the summer of 2016, the general manager of IXSIR Winery of Lebanon (IXSIR)—a young winery in Lebanon that offered customers a new level of quality by producing wine from a mixture of grapes harvested from different terroirs—received news of a bomb striking Beirut. IXSIR had been facing challenges competing in the unstable and risky local market, and the general manager realized that the bombing signalled rougher economic times ahead and likely...Starting at €8.20
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Profico: The Way Forward
Marina Apaydin; Narine BolghourjianCase IVEY-9B19M096-EEntrepreneurship, StrategyProfico Trading and Contracting Company WLL, an aluminum and glazing contracting company in Lebanon, assembled and installed aluminum and glazing doors and windows and aluminum composite panels for local construction projects. The company's revenues had increased over the years, but over the previous four years, revenues had declined, largely as a result of regional political turmoil that affected the construction industry. The management team wa...Starting at €8.20
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Peace, Non-Aligned: The Pragmatic Optimism of Lakhdar Brahimi
Sebenius, James K.; Green, Laurence A.Case HBS-912028-EDescribes the background and career of Lakhdar Brahimi in numerous roles ranging from Algeria's ambassador to Indonesia and the Arab League, to serving as that country's foreign minister, and to his many years at the United Nations, with special emphasis on his actions as a mediator in Lebanese and Afghan conflicts.Starting at €8.20
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Democrata: Exploring Opportunities for Local Growth
Marina Apaydin; Mike Akiki; Jamal BdeirCase IVEY-9B20M025-EStrategyOn May 12, 2016, the founder and development manager of Democrata, was considering the future of his clothing store, in light of an increase in visitors to the area from different regions of Lebanon. Democrata was a clothing and apparel store founded in 1974, providing the latest fashion trends to both women and men. It offered major brands and basic casual and formal wear at competitive prices for customers in all income ranges. With success and...Starting at €8.20