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El grifo de la innovación
IESE InsightArticle ART-2795Business Ethics and Corporate Social Responsibility, Innovation and Change¿Por qué algunas innovaciones cuajan y otras no? En 1979, por ejemplo, Sony revolucionó nuestra manera de escuchar música con el Walkman. No solo nos permitió llevarla a todas partes, también creó una categoría de producto completamente nueva que allanó el camino para futuros dispositivos como el iPod. Comparémoslo con Vista, el sistema operativo que Microsoft lanzó en 2007. Tras advertir problemas de rendimiento y pocas ventajas, la legión de cl...Starting at €8.20
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Los EAGLE alzan el vuelo
García-Herrero, AliciaArticle ART-2011EconomicsApártense BRIC, Next 11 y CIVETS, que llegan los EAGLE. Son las economías emergentes que lideran el crecimiento global (su acrónimo significa águila en inglés). Este término, acuñado por BBVA Research, unidad que elabora análisis económicos para el banco español, designa un grupo de diez países emergentes que, según la autora, merecen toda la atención de los inversores. No en vano, los EAGLE (China, India, Brasil, Indonesia, Corea del Sur, Rusi...Starting at €8.20
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The Next Emerging Giants Take Flight
García-Herrero, AliciaArticle ART-2011-EEconomicsMove over BRICS, Next 11 and CIVETS: The EAGLEs have landed. A new formulation by BBVA Research, which conducts economic analyses for the international banking group, reveals a special group of markets that it feels deserves closer investor attention. The author refers to these countries as EAGLEs, which stands for Emerging and Growth-Leading Economies. These 10 emerging countries will contribute more to global growth than the G7 average in the n...Starting at €8.20
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Untapping Innovation
IESE InsightArticle ART-2795-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeWhy do some innovations take off, while others languish? "Things cannot happen before their time," cautions Igal Aisenberg, a dairy farmer turned agricultural businessman who worked for Netafim, maker of drip irrigation systems. In this article he discusses the conflux of conditions that leads to the adoption of disruptive technology, and he underscores the importance of a business having social ends.Starting at €8.20
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Acibadem Healthcare Group
Herzlinger, Regina E.; Cekin, Esel; Kindred, Natalie; Yucaoglu, GamzeCase HBS-315120-EThis case focuses on Ac badem Healthcare Group's, Turkey's only premium nationwide hospital network, potential expansion strategies after it was acquired by International Healthcare Holdings Berhad (IHH) in 2011, the world's second-largest publicly listed health care group and a private hospital leader in Singapore and Malaysia. By providing perspectives on both Ac badem and IHH-Parkway-Pantai's operational models, growth aspirations, collabora...Starting at €8.20
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920301-EMarketingTeaching plan for case 919413.Starting at €0.00
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Arcelik: From a Dealer Network to an Omnichannel Experience
Israeli, Ayelet; Khrais, FaresCase HBS-521067-EMarketingArcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in Turkey. In 2015, Arcelik, which was focused on offline sales, realized that online demand was growing and they were behind the competition, which was intensified due to the entry of glob...Starting at €8.20
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Actera Group: Investing in Mars Cinema Group (A) and (B), Teaching Note
Ivashina, Victoria; Boyar, JeffreyTeaching Note HBS-220045-EFinanceTeaching note to cases 218020 and 218021Starting at €0.00
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Ford Motor Company: Struggle in India - Teaching Note
Sudhir NaibTeaching Note IVEY-W27659-EStrategyTeaching note for product W27658.Starting at €0.00
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Spotify: Facing the Protestors’ Music
Yan Castaldo; Michael Sawers; Jacob Tawil; Osmaan Dawood; Kyle Punnett; Wren MontgomeryCase IVEY-W26296-EStrategySpotify Technology S.A. (Spotify) was facing significant problems with public relations due to artists’ claims of poor treatment. They had accused Spotify of underpaying artists, obscuring its business practices, and being overly litigious. The objections reached a critical point with a union of creatives, the Union of Musicians and Allied Workers (UMAW), submitting a petition to Spotify and on March 15, 2021, protesting at its global offices. Sp...Starting at €8.20