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Wal-Mart China: Sustainable Operations Strategy
David J. Robb; Ben Hopwood; Lei Wang; Jun ChengCase IVEY-9B08D009-EService and Operations Management, StrategyA German expatriate had moved to China in 2005 to take up a merchandizing position at the Wal-Mart China headquarters in Shenzen. By 2008 he had been promoted to the new position of senior director for sustainability for Wal-Mart China (retail) and Global Procurement. His new position required that he lead the rapidly-approaching inaugural Wal-Mart Sustainability Summit. The senior director must ensure that Wal-Mart China's five Strategic Value N...Starting at €8.20
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Xiaomi Inc. in 2017
Burgelman, Robert; El-Baz, Ben; Zheng, Gang; Guo, YantingCase SGSB-SM312-EStrategyThis case describes the renewed growth of Chinese smartphone maker Xiaomi in 2017, after suffering bruising setbacks at the hands of local competitors during the past two years. In 2017Q2, the company rejoined the top five rankings of the global smartphone market share. It also matched Samsung’s market share in India market in 2017Q3. The case highlights the company’s strategic adaptation in the two-year recalibration, with regards to global e...Starting at €8.20