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NTT DoCoMo: El futuro de Internet sin cables
Bradley, Stephen P.; Sandoval, MatthewCase HBS-702S09StrategyNTT DoCoMo se estableció en 1992 y se convirtió celebró públicamente en 1998. Este caso pistas de cómo DoCoMo se convirtió en la primera compañía de telefonía móvil en Japón y cómo su servicio i.mode revolucionó el mercado de la telefonía celular.Starting at €8.20
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Rakuten's CEO on Humanizing E-Commerce
Mikitani, HiroshiArticle HBS-R1311A-ERakuten is Japan's version of Amazon, but it offers a very different shopping experience. The goal of its founder in 1997 was to allow small and midsize merchants to set up shop on the internet very easily and to provide the kind of hospitality and customer service that even chain restaurants offer in Japan. Mikitani didn't want an internet superstore; he wanted something more like a bazaar, where shop owners would curate the merchandise and inte...Starting at €8.20
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The Great East Japan Earthquake (E): Yamato Transport's Response
Takeuchi, Hirotaka; Kosinski, Leonard; Royce, Christina; Stetsovskaya, Anna; Vasilyev, EvgenyCase HBS-713442-EStrategyCEO Kikawa of Yamato Transport gave orders to his managers right after the triple disaster hit the Tohoku region of Japan to do whatever it takes to save lives and not to worry about costs. He also felt that he had to confront the government to make donations to the affected district tax-free. He also wanted to donate 10 yen per Takkyubin package the company was delivering as relief money for Tohoku but was wondering how the shareholders would re...Starting at €5.74
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La Dinámica de la Competencia en los Videojuegos Caseros (E): El Auge del 3DO y Juegos de 32 Bits
Coughlan, Peter J.Case HBS-703S29StrategyDescribe el lanzamiento de la innovadora compañía de videojuegos en casa, 3DO, que había desarrollado un sistema innovador que ofrece procesamiento de 32 bits y el software de CD-ROM. Examina la dinámica competitiva en la industria de los videojuegos en casa desde 1970 en el nuevo milenio.Starting at €5.74
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Rakuten: To Stay or Not To Stay In The UK
Naoto Nadayama; Arto LindblomCase IVEY-9B20M022-EStrategyIn 2016, Rakuten, the largest e-commerce company in Japan, was at the crossroads of its UK operations. After 2008, Rakuten had accelerated internationalization, mainly by acquiring local e-commerce companies. In the foreign markets, Rakuten leveraged its e-commerce platform model, with which it had achieved huge success in the Japanese e-commerce market in the 2000s. In 2011, it acquired UK-based e-commerce company, Play.com. At that time, Play.c...Starting at €8.20
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Modernization
Fabbe, Kristin E.Case HBS-719040-EEconomicsThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen (""bullet"") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the demands on Tessei continued to grow. ...Starting at €8.20
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7-Eleven, Inc. (Spanish Version)
Bell, David E.; Hogan, HalCase HBS-507S03MarketingPuede 7-Eleven Estados Unidos replicar la experiencia exitosa de 7-Eleven Japón en la venta de alimentos frescos a través de tiendas de conveniencia? Describe el sistema japonés y muestra los pasos que la compañía está tomando para tratar de lograr el mismo éxito en los Estados Unidos.Starting at €8.20
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Retiros de Toyota (C): Camino Accidentado por Delante
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S08MarketingEntre febrero y julio de 2010, las ventas de Toyota se recuperan gracias a la utilización de extensas relaciones públicas y ventas incentivos. Sin embargo, recuerda continúan. Can Toyota contener la marea y corregir sus defectos de organización para hacer frente a los problemas subyacentes?Starting at €5.74
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The Great East Japan Earthquake (F): Google Japan's Response and Recovery Efforts
Takeuchi, Hirotaka; Tanaka, Tomoharu; Krut, Kavi; Bishop, March; Bisutti, E. Kyle; Zalisk, AdamCase HBS-716474-EStrategyStarting at €5.74
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El Crisantemo y el Dragón: JAFCO Asia en China
Abdelal, Rawi; Lane, DavidCase HBS-708S25EconomicsEn el otoño de 2002, JAFCO Asia, una subsidiaria de JAFCO Co., Ltd., se convirtió en la primera firma de capital privado extranjero para abrir una oficina en el Parque Científico de Haidian de Beijing. JAFCO fue la firma de capital privado sólo en japonés que operan en China. Como tal, Director de Vincent Chan observó, "JAFCO es el puente entre Japón y China." Sin embargo, bajo ese puente las aguas parecían cada vez más agitada. Mientras que la r...Starting at €8.20