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Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire
Israeli, Ayelet; Tauro, Danilo; Gulick, SarahCase HBS-520087-EMarketingThis case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and video content. At its peak, one of its acquisitions had an IPO valuation of almost 1 billion dollars. However, Sizmek struggled with an integration that was taking longer than expect...Starting at €8.20
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Farggi: Estrategia general
Bole, U.; Vilà, JoaquimCase L-11Entrepreneurship, StrategyOrientación estratégica de la empresa Farggi.Starting at €8.20
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Pulma, S.A.
Nueno, Pedro; Sagarra R.Case E-11EntrepreneurshipPulma se encontró con la generación de un nuevo negocio dentro de su organización. Este requería estructurarlo como una empresa autónoma para aprovechar realmente el potencial del nuevo mercado. Fue patética la confrontación con la sólida organización centralizada.Starting at €8.20
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Massip, Coiffeurs & Image
Fraguas, Rafael; Vázquez- Dodero, Juan CarlosCase ASN-11Decision Analysis, Leadership and People ManagementUn peluquero de la zona alta de Barcelona, con vocación de estilista y bastante imaginación, se plantea dos problemas: la burocracia del papeleo interno de la peluquería y una retribución justa del personal que le permita ampliar un negocio a otros locales. Con oportunidad de unas nuevas tarifas y de la introducción de nuevos servicios de mayor valor añadido, parece ser el momento de mecanizar la administración e implantar un sistema de compensac...Starting at €8.20
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INOUT Hostel - Maria José Pujol
Las Heras, Mireia; Clark Guzman, PaulinaExercise DPOE-11-EEntrepreneurshipMaría José Pujol founded Taiga in 1976, a school that offered a quality education for children with learning disorders with the aim of increasing the possibilities of school, social and work integration of their students. In addition, throughout the 1990s, María José developed initiatives such as Icària Arts Gràfiques or the Bogatell Occupational Center to promote the integration of students who completed their training in Taiga. However, with th...Starting at €8.20
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Juan Arena: de consejero delegado a presidente
30|Álvarez de Mon, SantiagoCase DPO-11Leadership and People ManagementEl caso completa la secuencia iniciada con FH-551« Reflexiones de un consejero delegado» y FH-681 «La persona y el directivo en la nueva economía». En éste se analizan las responsabilidades de Juan Arena como presidente del banco, la densidad ética de su nueva función institucional, sus relaciones con el nuevo consejero delegado, los retos de la nueva gestión del talento, el difícil proceso de aprendizaje humano, etc. También recoge cómo afecta s...Starting at €8.20
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Forbind Systems (B): salir adelante... Vuelta al trabajo
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-11Entrepreneurship, Innovation and ChangeEl caso B sobre una joven compañía tecnológica danesa respaldada por capital riesgo dedicada a la creación de software para la cadena de suministro, que intenta superar un gran número de dificultades asociadas a esta clase de empresas, no puede impartirse de forma aislada, pues es una continuación directa del caso "Forbind Systems (A): ¡Menudo ascenso! Gestionar la crisis desde el primer día" [EFC-10-E]. En esta segunda parte se comentan las deci...Starting at €8.20
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Forbind Systems (B): The Way Forward... Back to Business
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-11-EEntrepreneurship, Innovation and ChangeThis case B about a young Danish VC-backed technology company in the supply-chain software sector trying to overcome a multitude of challenges related to this type of companies cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Forbind Systems (A): Hired to Hell ´Crisis Management from Day 1´ [EFC-10-E]". This second part illustrated the decisions the CEO took with regard to strategy, business model, financing,...Starting at €8.20
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John Galliano: Defiant Success (A)
Rodríguez Fernández-Hidalgo, Enriqu; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-287-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementJohn Galliano (11-28-1960) is a Gibraltarian fashion designer who has achieved growing importance due to his characteristic style. The 1980s were a period of confusion for him. There is no doubt that, at Dior, Galliano found the creative freedom that he needed.Starting at €8.20